PEUGEOT 'Food Truck': Le Bistrot du Lion

• A fresh take on a modern trend, aligning the culinary arts with the renowned excellence of PEUGEOT vehicles
• Commissioned through the innovative PEUGEOT Design Lab – a Global Brand Design studio
• On display at the Milan Design Week from 14^th April

COVENTRY, UK -- April 8, 2015: The PEUGEOT Design Lab premieres its newest creation, the PEUGEOT ‘Food Truck’.  This urban chic concept combines innovative new experiences to deliver high-quality food on the go.

Dubbed ‘Le Bistrot du Lion’, this new restaurant on wheels will take centre stage on the PEUGEOT stand in Italy’s fashion capital, Milan, at the 2015 Milan Design Week, starting on the 14^th April.   This star attraction will then head to the French Pavilion at the 2015 World’s Fair, Expo Milano, where the theme will be ‘Feeding the Planet, Energy for Life’.

For a successful recipe, you have to use the best ingredients
The dynamic ‘Le Bistrot du Lion’ is compact and perfectly at home within the hustle and bustle of a metropolis. Featuring short front and rear overhangs to provide enhanced manoeuvrability, with a long wheelbase to offer considerable load volume, the PEUGEOT ‘Food Truck’, once on site, spreads its wings to double its width, offering a versatile space that can easily be adapted to any environment.

Accommodating 30 persons comfortably, with separate areas for food preparation, eating and refreshments as well as a DJ booth showcasing the new digital music platform launched by the brand, PEUGEOT MUSIC, which offers web radio and exclusive playlists: peugeotmusic.com.

Further entertainment is provided for true foodies, who can benefit from interactive access to the chef’s every move with the aid of a 46-inch screen, a set of 8 high-end FOCAL speakers and 32 tweeters, strategically placed at the edge of its wings in order to retransmit even the faintest mouth-watering sizzle.

To ensure the PEUGEOT ‘Food Truck’ is completely functional and in compliance with all standards and food hygiene regulations, Peugeot Design Lab turned to Euromag, the French Food Truck specialist. The professional-grade preparation and cooking appliances are all designed to be multi-functional, in order to adapt to the inspiration and talents of any chef and type of cuisine, from fine dining to fusion and molecular gastronomy.

On board, chefs benefit from two grilling plates and four induction burners as well as a deep fryer. The ventilation system ensures optimum air quality and a 400-litre refrigerated under-foot compartment allows food to stay fresh. A 350-litre refrigerator keeps drinks cold, and a professional espresso machine, by Rocket Espresso, provides patrons with delicious coffee at the end of their meals. 

Not only does the PEUGEOT ‘Food Truck’ provide a one-of-a-kind dining experience, it does so at no expense to the environment, having been specially designed to recuperate and recycle all waste.  Once folded up, ‘Le Bistrot Du Lion’ leaves the city in exactly the same state as when it arrived!

Cathal Loughnane, Head of Peugeot Design Lab, comments, “The end-users are always at the heart of all of our designs. For the PEUGEOT ‘Food Truck’, we wanted to create a complete mobile cuisine experience, not only creating a kitchen for the chef but a restaurant and cafe for the customers.  A lot of attention was given to opening up the kitchen and allowing the chef and food preparation to be as close to the public as possible. We also wanted to create a real sense of surprise as the compact Peugeot ‘Food Truck’ transforms into an amphitheatre-like dining space ‘Le Bistrot du Lion’.”

Giles Vidal, PEUGEOT Design Director, states; “Since it was founded, PEUGEOT has designed and manufactured thousands of domestic objects and vehicles. They are proof of our multifaceted industry expertise and our ability to reconcile new forms with function, durability and performance. The PEUGEOT Food Truck is an obvious heir to these traditions: a mobile object, an automobile, which, once parked, becomes a food truck unlike any other. Our goal is to appeal to all the senses—sight, taste, smell, hearing and touch—through the unique combination of modernity and harmony only PEUGEOT can offer”.

Chef Sven Chartier takes the reins of Le Bistrot du Lion

PEUGEOT has selected the talented French chef Sven Chartier, of Saturne and Le Clown Bar in Paris, as the first culinary tenant of ‘Le Bistrot du Lion’.  An ideal pairing of the brand’s first mobile restaurant with a chef who respects and believes in local sourcing and organic farming.

Chef Chartier will be using the latest PEUGEOT salt and pepper mill set, which was designed to accompany the truck in all its culinary travels. With 2.5 million units manufactured each year and sold worldwide, the PEUGEOT salt and pepper mills hold a prized place with the world’s best chefs due to

their precision and durability.  This newest duo, dubbed the ‘Milan’, is the brand’s latest homage to the alliance of the culinary arts and design.

The ‘Milan’ set is the first mass-market mill designed by Peugeot Design Lab. It will initially only be available for purchase at the French Pavilion during the 2015 Milan Expo, and will subsequently be distributed through PSP PEUGEOT (Poivrières Salières Production) sales outlets. The ‘Milan’ set, made at the PSP factory in Quingey, France, is made of Beech wood locally sourced in Franche-Comté forests and boasts the unique U-Select system, which allows the user to precisely adjust the size - and thus taste - of the grounds using six size settings.

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