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Porsche Ranks Highest Among Nameplates in J.D. Power Initial Quality Study for Third Consecutive Year


porsche 911 (select to view enlarged photo)
Porsche 911

911, Boxster and Macan take highest honors in their respective segments

ATLANTA -- June 18, 2015: For the third year in a row, U.S. customers have rated Porsche highest among all automotive nameplates in the 2015 J.D. Power Initial Quality Study. In addition to the brand taking overall honors, the Porsche 911 ranked highest for the fourth consecutive year in its vehicle segment (Midsize Premium Sporty Car), while Boxster and Cayman swept the first two places in the Compact Premium Sporty Car segment. In its first year of production, the Porsche Macan was awarded the highest rank in the Compact Premium SUV segment.

"The success of Porsche is primarily dependent on the satisfaction of our customers," said Matthias Muller, Chairman of the Executive Board of Dr. Ing. h.c. F. Porsche AG. "We see these awards as confirmation of our strategy for high quality standards in design, development and production and in continuously offering Porsche customers a unique purchase and ownership experience."

The Cayenne and Panamera models achieved third place in their vehicle segments of Midsize Premium SUV and Large Premium Car. As a result, this is the first time that five Porsche model series have reached the top 3 rankings in their respective segments.

The J.D. Power Initial Quality Study measures the number of problems experienced by U.S. customers during the first 90 days of ownership. Initial quality is determined by the number of problems experienced per 100 vehicles, with a lower score meaning higher quality. In this year's 29th edition of the study, the survey consisted of various categories covering 233 different criteria.

Porsche scored only 80 points on the problems per 100 scale, compared to the premium industry average of 110. The overall industry average was 112.