FIAT Brand's Rainbow 500X to Appear at NYC PrideFest and March

FIAT continues tradition of supporting LGBT Pride nationwide with sponsorship of NYC Pride

NEW YORK -- June 25, 2015: New York City is awash in color in June for LGBT Pride Month, and the FIAT brand and the FCA US Northeast Business Center will help celebrate their longstanding support of lesbian, gay, bisexual and transgender (LGBT) employees, communities, customers and issues as an official silver-level sponsor of the 2015 NYC PrideFest and March on June 28.

NYC PrideFest, an annual LGBT street fair, is now in its 22nd year. Numerous local and out-of-town guests gather yearly to enjoy the festivities all in the name of equality. The March dates back to 1970 and has evolved into an annual civil rights demonstration that recognizes the fight against AIDS and celebrates LGBT lives and communities.

This year's grand marshals for the March will include actors Sir Derek Jacobi and Sir Ian McKellen who will ride down Fifth Avenue in FIAT style behind the wheel of a Fiat 500 Cabrio. A specially wrapped, all-new 2016 Fiat 500X, the brand's first offering available with all-wheel-drive, will grab the attention of spectators at the NYC Pride March.

"FCA US and the FIAT brand are honored to be a part of the 2015 NYC PrideFest and March," said Jason Stoicevich, Head of FIAT Brand North America. "We recognize that only by nurturing a culture of inclusivity can we benefit from the very best in our FCA family and create vehicles that resonate with diverse buyers and communities."

The FIAT vehicle lineup will be on display at NYC PrideFest adjacent to the main stage and in the giveaway area at the intersection of Hudson Street and Gansevoort Street in Manhattan. Fiat product specialists will be on hand to give PrideFest attendees full vehicle tours, a complimentary tote bag and the chance to win a $45,000 sweepstakes promotion. Attendees who take a picture of the all-new 2016 Fiat 500X and share the image on social media with the #FiatPride will receive a special FIAT branded T-shirt.

"We're elated to have the FIAT brand partner with NYC Pride in what will likely be an historic year for the LGBT community," said Chris Frederick, Managing Director – Heritage of Pride Inc. "We couldn't have asked for a better moment in our collective movement to have our grand marshals led down Fifth Avenue with FIAT's premium fleet of vehicles among the million revelers."

FCA US was a leader among U.S. employers in providing domestic partner benefits to its employees in 2000 and has achieved a perfect score of 100 percent on the Human Rights Campaign's (HRC) Corporate Equality Index nine times since the benchmark was established. The HRC is the educational arm of the Human Rights Campaign Foundation, America's largest civil rights organization, and is dedicated to achieving LGBT equality. The company is the only automaker to consistently achieve a perfect Corporate Equality Index rating.