National Association of Minority Automobile Dealers and IHS Automotive Announce the First Diversity Volume Leadership Awards
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DETROIT -- December 3, 2015: The National Association of Minority Automobile Dealers (NAMAD) and IHS Automotive, part of IHS Inc. and a leading source of critical information and insight to the global automotive industry have partnered to present the first Diversity Volume Leadership Awards. The awards program is the first of its kind to recognize and celebrate the new vehicle volume registration leaders based on model year for the following diverse consumer automotive segments:
- Ethnic Consumers (African American, Asian, Hispanic and Native American)
- Women (all women regardless of ethnic background)
- Ethnic Millennial buyers (18 – 34 year old new vehicle registrants)
The NAMAD/IHS Automotive Awards will be presented annually to recognize automotive brands and models that have the highest new vehicle registrations with ethnic, women and millennial consumers. IHS Automotive new vehicle registration data has been used to determine the winning brands based on 2015 model year actual U.S. personal new vehicle registration volumes (October 2014 through September 2015). This year's awards are based on an analysis of more than 13 million personal new vehicle registrations.
"This awards program will recognize the brands that the multicultural community is buying and also recognize manufacturers that are dedicating marketing efforts to this growing segment," said Damon Lester, NAMAD president.
The award winners will be announced during the Diversity Volume Leadership Awards ahead of the North American International Auto Show on Sunday, January 10, 2016. The invitation-only awards program, reception and dinner will take place from 5:00 p.m. – 8:00 p.m. in Room 410-A at Cobo Center in Detroit.
"Ethnic buyers represented 28 percent of all U.S. new vehicle registrations in 2015, and are one of the fastest growing audiences," said Marc Bland, vice president of diversity and inclusion at IHS Automotive. "In the past year, their volumes have grown 150 percent faster than the rest of the industry – and it's important to recognize their influence on vehicle purchases and honor the brands that dedicate resources to diversity efforts."
The 2015 Diversity Volume Leadership Awards will include the following categories:
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Ethnic Volume Leaders by IHS Automotive Regions |
Volume Leaders – Millennials and Women |
Volume Leaders by Ethnic Consumer Group |
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Great Lakes Region |
Top Women's Vehicle |
Top Vehicle -- African American |
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Mideast Region |
Top Women's Luxury Vehicle |
Top Vehicle -- Hispanic |
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New England Region |
Top Ethnic Millennial |
Top Vehicle -- Asian Pacific |
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Plains Region |
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Top Vehicle -- Native American |
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Rocky Mountain Region |
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Top Luxury Vehicle -- African American |
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Southeast Region |
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Top Luxury Vehicle – Hispanic |
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Southwest Region |
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Top Luxury Vehicle – Asian Pacific Islander |
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Western Region |
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Top Luxury Vehicle – Native American |
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Top Overall Ethnic Vehicle (Luxury or Non-Luxury) |
About The National Association of Minority Automobile
Dealers
The National Association of Minority Automobile Dealers'
(NAMAD) objective is to pursue the meaningful presence and participation of
minority businesses and diverse employees across all aspects of the
automotive economic sector, including:
- Increasing the number of minority-owned dealerships in communities across America.
- Advocating workplace and supplier diversity in the automotive manufacturing environment.
- Supporting minority engagement in the automotive retail sales and service sectors.
We are committed to developing strategic relationships and advocating for the advancement of business policies and practices that ensure diversity and economic parity remain a priority in all aspects of the American automotive industry.
