Nissan in Europe Sales Mark Record Setting Year as the #1 Asian Brand in 2015
 Nissan Micra |
- Strengthening of product line-up in 2015 with three major launches
- Qashqai fastest vehicle to reach over two million units of UK production
- Nissan LEAF the most popular electric vehicle ever as sales top 15,600 in 2015
- Customer Promise launched in key European dealerships
ROLLE, SWITZERLAND -- January 26, 2016: Nissan has today announced that it recorded European best-ever sales of 715,623 vehicles in 2015, with December sales totaling 61,823 units.
Nissan achieved a market share in Europe of 4 percent in 2015, maintaining the record market share in 2014. This consistently strong market share marks a nearly 50 percent increase from 2009 levels of 2.7 percent. Together with the Datsun brand, market share is 4.2 percent.
The brand's European sales were bolstered by the ever-popular crossover offering with Qashqai, Juke and X-Trail sales – all up on 2014 figures. The Nissan Pulsar, built in Nissan's Barcelona plant, is also making steady ground, with sales up 50 percent from 2014.
Nissan is still leading the way in important new technologies – with more to come in 2016 both in electric cars and in autonomous driving vehicles, the future of transportation. The pioneering Nissan Qashqai crossover continues to go from strength to strength with more than 248,000 customers choosing its style, efficiency and advanced technologies in 2015.
The Nissan LEAF continues to lead the electric
vehicle segment globally and sold more than 15,000 cars in Europe, in line
with 2014 sales. The new 30KWh LEAF is about to hit the showrooms in Europe
and will give customers 26 percent more autonomy proving Nissan's
leadership in zero emission field.
For the sixth year running
Nissan's Sunderland factory built over 400,000 vehicles, cementing its
position as the UK's most productive automotive plant.
Key Highlights
- Best-ever European sales – 50 percent increase in six years
- Best-ever electric vehicle sales, with 15,600 LEAFs sold in Europe; new e-NV200 sales of 4,251
- Crossover sales exceeding 424,000
- Record market share in France, Spain, Italy and Germany
"The Nissan brand and line-up is very strong, more cohesive and more exciting than at any time in our history," said Guillaume Cartier, Nissan's Senior Vice President Sales and Marketing Europe. "We have pushed all boundaries, with our new Customer Promise initiative using the latest technology and showing our commitment to continue to bring more to our customers - more choice, more value and more innovative and exciting products. In 2015 we launched the new NP300 Navara. We increased the autonomy on our 100 percent electric LEAF with the new 30kWh version, and our crossover line-up is stronger than ever with Qashqai, Juke and X-Trail breaking records across the region."
Investments to strengthen local production in Nissan's key markets have paid dividends with Nissan registering year-on-year sales growth of 41 percent in Spain, 19 percent in Italy, 12 percent in the UK and 12 percent in Germany. Nissan has gained market share in more than 75 percent of the European markets in which it operates with market share records in some countries, notably Spain, Italy, France and Germany.
| Country | 2015 Total Sales |
2014 Total Sales | Percent Increase |
| United Kingdom | 167,725 |
149,877 | 11.9 percent |
| Russia |
124,331* | 173,429* | -28.3 percent |
| France | 75,833 |
74,928 | 1.2 percent |
| Germany | 73,455 | 65,627 | 11.9 percent |
| Italy |
63,513 | 53,246 | 19.3 percent |
| Spain | 62,219 |
44,006 | 41.4 percent |
| Europe |
715,623 | 713,194 | 3.3 percent |
* includes Datsun sales
