108th Edition of the Nation's Largest Auto Show Set to Impress

Lighting is being installed, freight is moving in and all is expected to be ready for the Media Preview on Feb. 11 and 12, First Look for Charity the evening of Feb. 12, and the public show opening at 9 a.m. Saturday, Feb. 13.

“After a successful beginning to the auto show season, we’re very excited to open our doors here in Chicago,” said Colin Wickstrom, Chicago Auto Show chairman. “We know from the buzz generated on social media that our attendees cannot wait for Feb. 13.” The same can be said for the show’s Media Preview and First Look for Charity event.

We are just a week away from the 2016 Chicago Auto Show Media Preview, which will begin Thursday, Feb. 11 and run through Friday, Feb. 12. The Midwest Automotive Media Association (MAMA) breakfast opens the day with keynote speaker Mark LaNeve, vice president, U.S. marketing, sales and service, Ford Motor Co.

Following the MAMA Breakfast will be a full day of manufacturer news conferences, with scheduled introductions from Chevrolet, Hyundai, Infiniti, Kia, Mercedes-Benz Vans, Nissan, Ram and Toyota. In addition, there will be important news announcements from Rand McNally and MotorWeek.

Splitting the day will be the Economic Club of Chicago Luncheon, featuring Lex Kerssemakers, senior vice president, The Americas Region and CEO Volvo Car USA.

Day two of the Media Preview, dedicated to social media interaction, will feature presentations from various manufacturers throughout the show floor as well as the WOMMA Digital Influencer Award and the Digital Megaphone Vine & Instagram Video Challenge.