Dubai Based Z Tyres Enters Guinness Book of World Records for "World's Most Expensive Car Tyre"

DUBAI, UAE, June 12, 2016 --

To celebrate and recognize the true worth of its range of high performance tyres, Dubai based Z Tyre has engaged one of the world's most exclusive jewelers to develop a very special set of Z1 tyres to be unveiled for the first time at Reifen Essen 2016.

Combining 24 karat gold and specially selected diamond stones, this unique set of Z Tyres was designed in Dubai and decorated by Italian artisan jewellers in Italy before being returned to Dubai the application of gold leafing by the very same craftsmen who have worked on the new presidential palace in Abu Dhabi. With the special set of four tyres recently sold for $600,000, Guinness World Records has independently valued and duly recognised them as the "World's Most Expensive Set of Car Tyres".

Commenting on this new world record, Zenises CEO Harjeev Kandhari, said: "We've always treasured the outstanding skills and dedication involved in developing our Z Tyre range so we thought what better way to celebrate this achievement than with a record-breaking special set of tyres especially commissioned for a unique buyer. We are thankful to the Government of Dubai and His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President of the UAE and Ruler of Dubai to have fostered such an environment of creativity in Dubai. This environment has allowed us to "dream big" and develop such world record breaking ideas. In keeping with the spirit of the Holy Month of Ramadan Z Tyres will donate all profits from the $600,000 sale to the Zenises Foundation which focuses on improving access to education across the world".