Toyota's New Vehicles At Louisville Auto Show - See and Drive Them

Visitors Can Drive Most Popular Toyota Models on Area Streets

LOUISVILLE, Ky., Jan. 13, 2017 – Toyota is bringing its rich product portfolio of cars, trucks and SUVs to the Kentucky Exposition Center next week for the Louisville Auto Show, Jan. 20-22.

The Toyota RAV4 is among the vehicles to take center stage. The RAV4 continues to set the stage for the compact sport-utility segment, bringing high doses of value, style, and safety to discerning drivers. It is among numerous Toyota models to have the innovative and highly advanced Toyota Safety Sense™ P (TSS-P) driver-assist technology – including Pre-Collision System with Pedestrian Detection function; Lane Departure Alert with Steering Assist function; Dynamic Radar Cruise Control and Automatic High Beams – as standard.

Toyota will also highlight the new 2017 Toyota Highlander in its display, which has been the best-selling vehicle in the St. Louis area for the past several months. For 2017, Highlander’s value is significantly enhanced thanks to an array of technologically advanced safety, performance and convenience features added as standard equipment, enhanced styling, and competitive pricing. The Highlander has received revised front and rear styling and enhanced interior convenience and comfort, plus added TSS-P as a standard feature.

The Toyota exhibit in Louisville will also feature TRD Pro Series models of the Tundra and Tacoma pickup trucks. The factory-installed TRD Pro Series is aimed squarely at extreme off-roading enthusiasts who push their trucks and SUVs to the limit.

Other eye-catching models in the display include a photogenic Tundra that showcases Toyota’s partnership with Bass Pro Shops. The Tundra is shown towing a 16 ft. Sun Tracker pontoon boat, presenting the truck’s sporty image.

During the show, attendees are can get truly hands on with four of Toyota’s most popular vehicles – the Made-in-Kentucky Camry, Highlander Hybrid, RAV4 and Prius Prime, Toyota’s next chapter in hybrid technology – by taking free test drives. The Toyota Drive Center, located near the Food Court, operates from noon to 7:00 p.m. on Fri., Jan. 20; Sat., Jan. 21 from 10:00 a.m. to 8:00 p.m.; and Sun., Jan. 22 from 10:00 a.m. to 4:00 p.m. Drives take place on the downtown streets around the Exposition Center, and drivers are accompanied by a professional product expert who will demonstrate participants about key vehicle and brand features. Every drive participant will receive a free Toyota-branded multi-port car charger. More information is available at louisvilleautoshow.com/ride&drive.

About Toyota Toyota , creator of the Prius and the Mirai fuel cell vehicle, is committed to advancing mobility through our Toyota and Lexus brands. Over the past 60 years, we’ve produced more than 30 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ more than 44,000 people (more than 34,000 in the U.S.). Our 1,800 North American dealerships (1,500 in the U.S.) sold nearly 2.6 million cars and trucks (nearly 2.45 million in the U.S.) in 2016 – and about 80 percent of all Toyota vehicles sold over the past 20 years are still on the road today.

Toyota partners with community, civic, academic, and governmental organizations to address our society’s most pressing mobility challenges. We share company resources and extensive know-how to support non-profits to help expand their ability to assist more people move more places. For more information about Toyota, visit www.toyotanewsroom.com.

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