Brembo Displays Road and Race Technology at 2017 NAIAS

Learn More: 2017 NAIAS (Detroit Auto Show) Press Pass Coverage

Detroit January 16, 2017; Brembo, the world leader and acknowledged innovator of brake technology, returns as a main floor exhibitor for Detroit’s North American International Auto Show (NAIAS).

Known for its high-performance braking systems, Brembo will highlight its products on the main floor in Cobo Center at this month’s NAIAS. The company’s products are being featured on the latest production and concept offerings on vehicles on display in manufacturer exhibits from around the world.

“This year we expanded our manufacturing footprint in North America and celebrated a record sales year along with our manufacturer partners,” said Dan Sandberg, president and chief executive officer, Brembo North America. “We are continuing our presence at the North American International Auto Show displaying the latest in braking technology and to celebrate key motorsport wins in sports car racing as well as those on two wheels.”

Brembo will feature a Ferrari GTC4 Lusso with the company’s full aluminum caliper and carbon/carbon rotors and pads. The GTC4 Lusso has a 6.2 liter V12 engine that produces 681 hp delivering a 0-60 time in 3.4 seconds, the only Ferrari on display at the show. In addition, Brembo will have an Aprilia Racing RS-GP MotoGP Superbike on display. The RS-GP has a 226 hp engine that takes it from 0-60 in 2.4 seconds and is stopped with Brembo aluminum brake calipers and carbon discs and pads on the front.

“Ferrari was our first customer in Formula 1 some 42 years ago,” Sandberg continued. “The GTC4 Lusso is described as the convergence of innovation, performance, sportiness and elegance. The Aprilia is just a raw racing machine designed to get a rider around a race track as fast as possible.”

The Brembo booth has more than 30 braking components on display, including new improved ventilated discs, electro-mechanical parking brakes, brake-by-wire technology and interactive disc concepts. Booth visitors will be challenged to match the braking package with the right automobile. In addition, the Brembo braking components that helped the Ford Performance Chip Ganassi racing team Ford GT win the 24 Hours of Le Mans is also on display.

Brembo will also show its stylized high-performance and street calipers along with the latest in carbon ceramic material brake discs for the ultimate in stopping power. Also featured will be the recently introduced M6 and M4 calipers for track day and racing enthusiasts.