The Auto Channel
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The Largest Independent Automotive Research Resource
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Re: Study: Millennials Driving Driverless Demand


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San Francisco, 5/18/2017; The automotive buyer intelligence firm Autolist.com (https://www.autolist.com)  today released a study showing that a large number of millennials (Gen Y) and centennials (Gen Z) are interested in buying an autonomous vehicle today.

The Autolist.com analysis (https://www.autolist.com/audi-a4#section=news&s=a) , based on a survey of 8,576 vehicle owners, found that millennials and centennials are most desirous of autonomous vehicles, with 48.7% and 44.5% (respectively) indicating a desire to buy an autonomous vehicle today. Additionally, centennial generation men indicated the most desire (59.6%), followed by millennial generation men (53.2%). By contrast, traditionalist generation (ages 70+) women indicated the least desire (13.3%).

In terms of trusting autonomous technology, around a quarter of centennials (20.9%) and millennials (18.9%) trust complete autonomy technology today (level 5). However, that number increases to around 40% when respondents were asked to forecast whether they will trust it 10 years from now. Additionally, all generations saw between a 18-23 percentage point increase in trust forecasting 10 years out.

Autolist also looked at trust in level 2, semi-autonomous technology today and found patterns in trust based on the make of the vehicle one drives. To that end, male and female drivers of Audi vehicles were among the most trusting of level 2 autonomous technology or above, at 75.0% and 74.3% respectively. Overall, the most trusting group was male drivers of Acuras at 78.7%.

As the data demonstrates, automakers cannot get viable autonomous vehicles to the market fast enough - the demand is here to stay, with millennials and centennials leading the way.

Autolist.com (www.Autolist.com (https://www.autolist.com) ) is based in San Francisco and is the fastest growing mobile-focused new and used car search engine. With the top rated automotive apps in the Google Play and iOS App Stores, the company is leading the way for consumers looking to research, find and buy their next vehicle across their devices and on the web.