Toyota Still No. 1, Mercedes Passes BMW for No. 2 in Ranking of Most Valuable Car Brands

Washington DC May 29, 2018; The AIADA newsletter reported that Toyota held on to its title as the world's most valuable car brand for the sixth year in a row while Mercedes-Benz passed BMW to finish No. 2 for the first time in the annual ranking, reports Automotive News.

Tesla, meanwhile, increased its brand value 60 percent to get within striking distance of Audi. Toyota's brand value increased 5 percent to nearly $30 billion because of strong demand for its SUVs in Europe and the United States and because of the automaker's consistency, according to the BrandZ Top 100 Most Valuable Global Brands study released by market researcher Kantar Millward Brown. "SUVs remain desirable products to those who put a high value on their safety and power," Peter Walshe, Global BrandZ director at Kantar Millward Brown, told Automotive News Europe. "Overall, the Toyota brand is incredibly reliable and represents fantastic value and quality." Toyota has been No. 1 in 11 of the 13 years the study has been carried out. In the years it wasn't No. 1, 2010 and 2012, it finished in second place. Read more here.