PIRELLI CELEBRATES THE FESTA DELLA REPUBBLICA WITH TRI-COLOR TIRES

Washington, June 5th 2018; Pirelli celebrated the "Festa della Repubblica Italiana", Italy's National Day, with a special "Tri-color" edition of its colored tires, produced specifically for the event.

The tire was donated yesterday by Pirelli to the Italian Ambassador in the US, Mr. Armando Varricchio.

In a number of countries across the world, Pirelli has marked the celebration of Italy's national day through its product and brand presence. The tri-colored tires will be also fitted on certain Italian embassy vehicles in Germany, the United Kingdom, China, Russia, the United States, the United Arab Emirates and Saudi Arabia. In the Italian diplomatic offices of these countries – as well as Paris, Ankara, Tokyo, Mexico City, Brasilia, Buenos Aires and the "Farnesina"(the Ministry of Foreign Affairs building in Rome) a tri-color tire will be on display from 2nd June.

Thanks to its experience in F1 competitions, Pirelli applies colors to road tires with the Pirelli Color Edition, not only embodying made-to-measure performance but also style and design; emphasizing their sporty, unique character. These colored tires use an innovative technology at the Pirelli plant in Bollate, which is located just outside of Milan.

About Pirelli

Pirelli was founded in 1872 and has its headquarters in Milan, Italy. Pirelli focuses its business on the high end, premium product segment where it is a world leader. Pirelli has a commercial presence in over 160 countries and 19 factories in 13 countries. Successfully competing in motorsports since 1907, Pirelli is currently the exclusive supplier of the Formula 1 championship, the Superbike world championship, and many other championships around the world.

Pirelli Tire North America (PTNA) includes the Modular Integrated Robotized System (MIRS) facility and research and development center at its Rome, Georgia headquarters, a state-of-the-art manufacturing plant in Silao, Mexico, sales and marketing offices in New York City, Los Angeles, Detroit, Montreal and Mexico City, and a prestige flagship store in Los Angeles. The company manufactures, distributes and markets original equipment and replacement tires for export and domestic car/motorcycle applications. For more information regarding Pirelli, please visit www.pirelli.com .