ALEXANDRIA, Va. – NACS has released new research on how convenience store customers buy gas, their driving habits and opportunities for retailers to change consumer behavior.
Key insights from the NACS report;"Consumer Behavior at the Pump" reveal:
- Consumers who are driving more are doing so because of a job or a longer commute.
- Price dominates where consumers choose to purchase fuel: 59% of those surveyed in 2019 cite lower prices as the reason they prefer a specific store or chain.
- Food quality and employees influence where consumers choose to shop.
- 44% of gas customers also come inside the store.
“Understanding how gas prices affect consumer behavior and their overall driving habits can help convenience retailers implement strategies for bringing more customers from the pump and inside the store,” said NACS Vice President of Strategic Industry Initiatives Jeff Lenard.
“Our latest research, based on consumer surveys, reveals interesting variations among younger and older consumers across different regions, which can ultimately help retailers go beyond the gas price sign and translate fuel purchases into in-store sales.”
Read the full report by downloading “Consumer Behavior at the Pump.”
