Mitsubishi Motors reports July 2019 sales

CYPRESS, Calif., Aug. 1, 2019 – Mitsubishi Motors North America, Inc. (MMNA), the fastest-growing Asian brand in the U.S. for the second consecutive year¹, today reported July 2019 sales of 8,613 vehicles, a 13.4% decrease over last July. Calendar year-to-date sales through the end of July stood at 79,710 vehicles, representing a year-over-year increase of 3.1% compared to the same period in 2018.

News & Notes

July sales of Mirage, the most fuel-efficient non-hybrid vehicle sold in America², were up 37% year-over-year, defying the industry trend away from cars to CUVs. On a year-to-date basis, Mirage sales are up 3.7%.
July sales of the stylish and sporty Eclipse Cross, which was recently named a TOP SAFETY PICK by the Institute for Highway Safety (IIHS)³, were up 4.6% year-over-year.
2019 remains Mitsubishi’s best calendar year-to-date sales since 2007.
MMNA announced the completion of its first Visual Identity dealership, Lewisville Autoplex Mitsubishi in Lewisville, Texas, on July 16; with approximately 70 dealers registered for the program, Mitsubishi is continuing to reinvent its brand and business in the U.S.
MMNA has begun the relocation of its U.S. headquarters from Cypress, California to Franklin, Tennessee, opening up temporary offices in the Cool Springs area and commencing recruitment for more than 150 open positions.

		JULY	YTD
	2019	2018	2019	2018
Mirage	3256	2374	16157	15559
Lancer⁴	0	3	0	3302
Outlander Sport	2677	3440	21445	25855
Outlander	1656	3008	27245	26514
Outlander PHEV	213	350	1461	2306
Eclipse Cross	811	775	13402	3741
Total	8613	9950	79710	77277

For more information on Mitsubishi Motors, please visit media.mitsubishicars.com.

^{1. Based on Motor Intelligence CY2017 and CY2018 Sales by Manufacturer data. Excludes premium brands.
2. Based on EPA estimated mileage rating from www.fueleconomy.gov.
3. Applies only to models with optional front crash prevention + specific headlights.
4. Vehicle production discontinued in 2018.}

About Mitsubishi Motors North America, Inc.

Through a network of more than 360 dealer partners across the United States, Mitsubishi Motors North America, Inc. (MMNA), is responsible for the sales, research and development, marketing and customer service of Mitsubishi Motors vehicles in the U.S. 2018 marked the brand’s sixth consecutive year of sales growth.

Currently located in Cypress, California – and soon to be relocating to Franklin, Tennessee – MMNA is a part of the Renault-Nissan-Mitsubishi Alliance. Mitsubishi continues to lead the way in the development of highly efficient, affordably priced new gasoline-powered automobiles, while using its industry-leading knowledge in battery-electric vehicles to develop future EV and PHEV models.