Hyundai Motor America Reports July 2019 Sales

-- Total Sales Up 12%

-- Retail Sales Increase 5%

-- Record July SUV Sales Month, Representing 58% of Total Volume

FOUNTAIN VALLEY, Calif., Aug. 1, 2019 Hyundai Motor America reported July sales of 57,340 units, a 12% increase in comparison with July 2018 and the 12^th straight month of increasing total sales on a comparative monthly basis. Hyundai's sales gains were the result of yet another standout month for SUV sales and a brisk selling pace for Hyundai's newest flagship SUV, Palisade. Hyundai fleet sales accounted for only 10% of total sales on the month.

Retail Highlights

On the retail front, Hyundai's sales increased 5%. This was the fifth time in the last six months that Hyundai achieved monthly year-over-year retail sales growth. Retail gains were led by Santa Fe (up 46%), Tucson (up 11%), Kona (up 42%) and Ioniq (up 13%). Retail SUV sales finished at 31,079 units, an all-time July high, representing a 61% mix of retail volume compared with 46% mix in July 2018.

Sales Summary

Total Volume Highlights

Hyundai SUV sales had an impressive July, growing 39% compared with July 2018. Santa Fe and Santa Fe XL sales were up a combined 17%, while Santa Fe on its own grew 48%. Kona sales increased by 53%, Tucson set its all-time July record with sales up 11% and Hyundai's flagship premium three-row Palisade SUV had a strong first full month of sales with its higher trims turning the fastest. The SUV performance represented 58% of total Hyundai sales compared with 47% last year. Hyundai's eco-friendly vehicles also performed well with Ioniq achieving its best sales month ever, up 141%.

"It was an exceptional sales month across the Hyundai lineup, but particularly with our SUVs, which continue to drive our sales growth. We also hit 12 consecutive months of increasing sales, validating the sustained success our new vehicles are delivering," said Randy Parker, vice president, National Sales, Hyundai Motor America. "Not only are we increasing overall sales, but we are achieving it in the retail market, while keeping our fleet sales in check and our days supply and incentives below the industry average."

July Product and Corporate Activities

• Rear Occupant Alert Standard by 2022: On National Heatstroke Prevention Day (July 31), Hyundai announced that it will make its Rear Occupant Alert (ROA) door-logic system standard on most of its new vehicles by 2022.
• 2020 Model Year Lineup: During July, Hyundai released more details on changes to its 2020 vehicle lineup, including a new powertrain for the 2020 Accent, new technologies for the 2020 Santa Fe, increased standard equipment on the 2020 Veloster and minor updates to the 2020 Kona.
• "Better Drives Us" Marketing Campaign: Hyundai launched a new marketing campaign that communicates the company's brand promise to "make things better," with TV spots narrated by Hyundai's new voice, Jason Bateman.
• Double Podium Finish in the IMSA Michelin Pilot Challenge Race at Lime Rock: Hyundai scored their first IMSA Michelin Pilot Challenge double podium, with its two vehicles dominating the Lime Rock Park 120.

Model Sales

Hyundai Motor America

At Hyundai Motor America, we believe everyone deserves better. From the way we design and build our cars to the way we treat the people who drive them, making things better is at the heart of everything we do. Hyundai's technology-rich product lineup of cars, SUVs and alternative-powered electric and fuel cell vehicles is backed by Hyundai Assurance—our promise to create a better experience for customers. Hyundai vehicles are sold and serviced through more than 830 dealerships nationwide and nearly half of those sold in the U.S. are built at Hyundai Motor Manufacturing Alabama. Hyundai Motor America is headquartered in Fountain Valley, California, and is a subsidiary of Hyundai Motor Company of Korea.