Report Shows Almost 50% Of Popular Automotive Brand Instagram and Twitter Followers Are Bogus

The jig is up, and the average person is now aware that many of the influential people who have bagged themselves glittering careers hawking goods on the ‘gram aren’t playing a fair game.

By buying followers, using bots, and otherwise gaming the system, people have been faking their influence in order to seem more attractive to brands and real followers alike.

But what about the brands themselves? Is everything as it seems? We thought we’d take a look at some of the world’s most popular brands on social media to find out.

The car manufacturers with the highest percentage of fake followers have been revealed. Leading are three of the big brands: 45 percent of followers for Audi, BMW and Jaguar are fake.

Next up, 44 percent of followers for Mercedes-AMG, Ferrari and Bugatti also don’t exist. Porsche and Mercedes-Benz have a 43 percent fake follower count, followed by 42 percent for Lamborghini.