CES 2020 : The Nissan Ariya Concept

LAS VEGAS – Nissan is bringing a touch of Japanese hospitality to CES 2020 with exhibits that show the brand's vision for the future of mobility, from the Ariya Concept electric crossover to a zero-emission ice cream van and a self-sinking golf ball.

The Nissan Ariya Concept is making its North American debut at the Las Vegas trade show. Bringing together advanced technologies on an all-new EV platform, the zero-emission crossover embodies Nissan Intelligent Mobility, an expansive lineup of vehicle technologies and services that deliver an innovative, future-thinking driving and ownership experience for the customer, today and tomorrow.

"The Ariya Concept highlights Nissan's promise of an entirely new driving experience that's just on the horizon," said Takao Asami, senior vice president for research and advanced engineering at Nissan. "This zero-emission crossover isn't a concept car based on far-off ideas; it's a showcase of technologies available in the very near term."

To show they're real, Nissan has also taken these technologies out of the car and developed new, creative uses for them. Nissan is showing these at CES so our guests can experience them through fun, everyday activities.

To welcome CES visitors, the design and layout of Nissan's booth – and even the fragrance (a subtle scent of bergamot and green tea) – reflect traditional Japanese hospitality and attention to detail.

"Omotenashi is a Japanese philosophy of hospitality that manifests in careful attention to detail that may be undetectable to guests, but contributes to the most memorable experience possible," explained Alfonso Albaisa, senior vice president for global design at Nissan. "That's what we want to offer our customers, and of course our guests at our booth. We've tried to create an immersive experience that gives you the same feeling of hospitality, excitement and Japanese craftsmanship that you will feel behind the wheel of our latest vehicles and technologies that bring the future to life today!"