WATCH LIVE: World Premiere Audi quattro Reborn at 3:50 AM ET +VIDEO

Complete LIVE press conference at 3:50 AM New York time, 12:50 AM Los Angeles time

INGOLSTADT - March 3, 2020: Forty years ago the quattro drive celebrated its world premiere. Follow the next level on today in this special live presentation in place of the Geneva Motor Show press conference as Audi broadcasts the world premieres of the Audi A3 Sportback and the prototype of the Audi e-tron S

The Audi A3 gave rise to the segment of premium compacts in 1996. It is the most successful model of its class to date, having sold more than 5 million vehicles. Audi wants to continue this success story with the fourth generation of the A3. Systematic electrification is naturally an integral part of this.

“Plug-in-hybrid models are a central element in our electric offensive,” says Bram Schot, Chairman of the Audi Board of Management. “We are offering a mild-hybrid and a plug-in-hybrid version of the A3 this year. This means that systematic electrification of our model range has now reached the compact class as well.”