Subaru Reports 2020 Best Ever February Sales
 |
- Best February ever – monthly sales increase 5.3 percent over February 2019
- Best February ever for Forester
- 72 consecutive months of more than 10,000 Outbacks sold
- 79 consecutive months of more than 10,000 Foresters sold
Subaru of America, Inc. today reported 51,695 vehicle sales for February 2020, a 5.3 percent increase compared to February 2019, and the best February in the history of the company. The automaker also reported year-to-date sales of 97,980, a 3.8 percent gain compared to the same period in 2019.
February marked the 72nd consecutive month of 40,000+ vehicle sales for the automaker. Forester achieved its best February ever with 16,458 vehicle sales. Outback posted a 2.7 percent increase, while Crosstrek posted a 0.4 percent increase compared to February 2019. Also in February, Subaru announced that its 2020 vehicle lineup offers four TOP SAFETY PICK+ and five TOP SAFETY PICK awards from the Insurance Institute for Highway Safety (IIHS).
“In closing out February, we proudly reflect on another month of strong sales growth, continuing the momentum we began the year on,” said Thomas J. Doll, President and CEO of Subaru of America, Inc. “Helping us maintain that sales momentum, and as a company that prides itself on its safety and value, we are proud to have received nine awards from the Insurance Institute for Highway Safety (IIHS) for our MY2020 vehicle lineup. Subaru is now tied for the most total IIHS awards earned by any individual brand for 2020.”
“We are pleased to count February as another win in an increasingly competitive marketplace,” said Jeff Walters, Senior Vice President of Sales. “Thanks to the exceptional efforts of our retailers, our award-winning cars and SUVs continue to set monthly records.”
February marked the 72nd consecutive month of 40,000+ vehicle sales for the automaker. Forester achieved its best February ever with 16,458 vehicle sales. Outback posted a 2.7 percent increase, while Crosstrek posted a 0.4 percent increase compared to February 2019. Also in February, Subaru announced that its 2020 vehicle lineup offers four TOP SAFETY PICK+ and five TOP SAFETY PICK awards from the Insurance Institute for Highway Safety (IIHS).
“In closing out February, we proudly reflect on another month of strong sales growth, continuing the momentum we began the year on,” said Thomas J. Doll, President and CEO of Subaru of America, Inc. “Helping us maintain that sales momentum, and as a company that prides itself on its safety and value, we are proud to have received nine awards from the Insurance Institute for Highway Safety (IIHS) for our MY2020 vehicle lineup. Subaru is now tied for the most total IIHS awards earned by any individual brand for 2020.”
“We are pleased to count February as another win in an increasingly competitive marketplace,” said Jeff Walters, Senior Vice President of Sales. “Thanks to the exceptional efforts of our retailers, our award-winning cars and SUVs continue to set monthly records.”
|
Carline |
Feb-20 |
Feb-19 |
% Chg |
Feb-20 |
Feb-19 |
% Chg |
|
|
MTD |
MTD |
MTD |
YTD |
YTD |
YTD |
|
Forester |
13,133 |
25.3% |
29,667 |
26,451 |
12.2% |
|
|
Impreza |
3,916 |
4,291 |
-8.7% |
7,894 |
8,474 |
-6.8% |
|
WRX/STI |
1,787 |
1,987 |
-10.1% |
3,186 |
3,738 |
-14.8% |
|
Ascent |
5,982 |
6,160 |
-2.9% |
11,588 |
11,141 |
4.0% |
|
Legacy |
2,434 |
2,683 |
-9.3% |
4,905 |
5,086 |
-3.6% |
|
Outback |
12,665 |
12,328 |
2.7% |
24,044 |
23,269 |
3.3% |
|
BRZ |
166 |
242 |
-31.4% |
278 |
501 |
-44.5% |
|
Crosstrek |
8,287 |
8,257 |
0.4% |
16,418 |
16,493 |
-0.5% |
|
TOTAL |
51,695 |
49,081 |
5.3% |
97,980 |
95,153 |
3.0% |
