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Honda Civic Winner in IHS Markit Automotive Loyalty Awards


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April 2, 2020 — TORRANCE, Calif.; The Honda Civic has been recognized by IHS Markit for having the highest Model Loyalty in the Car segment in calendar year 2019, with the greatest percentage of car owners who returned to market and purchased or leased another Civic.

The Automotive Loyalty Award is granted to ten different vehicle segments, and five overall loyalty categories as well, with a single winner selected for each category. IHS Markit determines loyalty when a household that owns a new vehicle returns to market and purchases or leases another new vehicle of the same make, model or manufacturer. This year’s awards are based on an analysis of nearly 17.5 million new vehicle registrations during the 2019 calendar year.

About Honda

Honda offers a full line of reliable, fuel-efficient and fun-to-drive vehicles with advanced safety technologies sold through over 1,000 independent U.S. Honda dealers. The Honda lineup includes the Fit, Civic and Accord passenger cars, along with the HR-V, CR-V, Passport and Pilot sport utility vehicles, the Ridgeline pickup and the Odyssey minivan. Honda’s electrified vehicle lineup includes the Insight hybrid-electric sedan, Accord Hybrid, CR-V Hybrid, and the Clarity series.

Honda has been producing automobiles in America for more than 35 years and currently operates 19 major manufacturing facilities in North America. In 2019, more than 90 percent of all Honda brand vehicles sold in the U.S. were made in North America, using domestic and globally sourced parts.