The Auto Channel
The Largest Independent Automotive Research Resource
The Largest Independent Automotive Research Resource
Official Website of the New Car Buyer

Are You A Bored Retired Car Buff With Lots To Say?, Get Re-energized As An Official Car Guy



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Would you rather spend the rest of your life doing - A? or

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B? or

Join The Auto Channel® Team

For more than 25 years The Auto Channel®, the Internet's original interactive editorial automotive web site has published what many consider the web's best independent editorial automotive information, shopper research and entertaining auto content (just browse our site). The Auto Channel was created, designed, maintained, managed and produced by the web's most experienced team of writers, producers, engineers, video producers, artists and conceptualizers of any commercial web site in the world.

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C? or
To a person our team members love what The Auto Channel allows them to do and loves what it does for them. We'll bet you don't feel the same way about your retired life. What a shame...but The Auto Channel can change that. We are looking for an active investor partner to join us in the fun of creating and producing more of our wonderful automotive content...content that we plan to license to thousands of Digital Shift local auto dealers, replacing historic advertising revenue that a "new normal" can generate in our digital publishing future(The Obsolescence of Advertising in the Information Age; Yale Law Review, Ramsi A Woodcock author.)
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D? or
And If you need a traditional ROI rationale for investing in The Auto Channel, an ROI of more than just energizing your life, while having fun now while you are able to...here it is.

CarMax, America's number one used car dealer recently purchased a $50 Million minority position in Edmunds.com, to guarantee them an ongoing source of proprietary editorial content and shopper research tools to compete more aggressively for site viewers with local car dealers.

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E? or
They know that in the future the buying and selling of vehicles and automotive services digitally will need to competitively match consumer's web site expectations. Shoppers and researchers will respond positively to “full service” sticky automotive web sites that deliver deep, relevant and helpful information to enhance their user experience. A total end-to-end on-line encounter that meets expectations of both desirable transactional and relevant original (expensive to produce) editorial.


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According to Bill Nash, CarMax president and CEO: "Edmunds proprietary content, comprehensive automotive market insights and streamlined user experience across the car buying and selling journey will allow us to deepen our engagement with customers shopping online."

But unlike the Edmunds content which will be used to directly compete with local dealers, The Auto Channel envisions its 26 years of content becoming a competitive element in thousands of local individual dealership web sites, just one dealer per brand per market at a low monthly subscription fee.

The Auto Channel Master Re-seller License

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We need your capital and smarts to help develop the entity to market our million pages of content, a “newsstand” of updated daily automotive news and our “main library” containing hundreds of thousands of historic and evergreen multi-media automotive articles, enough automotive content elements to insure the competitive stickiness of subscribing auto dealer's websites forever.

The Edmunds deal has set the bar for the valuation of similar automotive content and research sites. After 26 years of self-funding we understand that in order to fund new initiatives and maintain The Auto Channel we must adjust our financial thinking and recognize that unlike in the past we can't generate sufficient capital from our ad driven business model.

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If you are that retired car buff who has grown bored with golf, fishing, gardening and “lunch“ and are exhausted by an "always busy" life and can't believe that you have allowed yourself to become "that guy" who sublimates ideas, energy and intellectual contributions in spite of obviously undiminished capabilities.
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G? or
If you have reached a disheartening point in your life where you are so bored that you are considering a “just to keep busy” new career as a Walmart Greeter or Amazon Prime delivery person...STOP!

To mitigate your boredom and our financial challenge we will exchange your talents, time and money for an exciting stimulating car guy life.

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H? or

The Auto Channel is offering you an opportunity to enhance the rest of your life by supercharging your automotive predilection through a collaboration and participation with an award winning automotive publication, where you can contribute your enthusiasm, smarts, talents, and energy.

The Auto Channel partnership will recharge your batteries and put some zoom zoom back in your tank by training you to become an integral part of our editorial and management team.

The Auto Channel Partnership Deal

  • Partnership For Capital Investment*
  • Car Guy In Training
  • No regular hours (but 24x7 like many of us)
  • Work from home or from an office (your haven) or from anywhere in the world.
  • You will be trained to qualify as a new car reviewer. 
  • You will be trained as an HTML editor so you can matter-of-factly publish content to The Auto Channel
  • You will be trained as an auto journalist, so after training you can write and publish and qualify as a credentialed auto journalist (and live forever through your published writing)
  • After you qualify as an auto journalist you will be offered the opportunity to report on the world's most important automotive events as working press for The Auto Channel
  • After you qualify as an auto journalist you will be offered the opportunity to interview auto industry executives and motor sport personalities for publication on The Auto Channel
  • After you qualify as an auto journalist, you will be offered the opportunity to attend automotive-relevant trade shows and association meetings as working press for The Auto Channel
  • After you qualify as a published auto journalist you will be offered the opportunity to join your team members as credentialed members of professional automotive journalist associations
  • After training you will contribute to daily content conceptualizing and brainstorming

With your investment* we can begin to mine our existing vein of meaningful revenue, the fruits of 26 years of automotive content publishing.

Most importantly you will become a welcome part of our team of professional, experienced, smart, enthusiastic, excited, talented, involved and still vital and contributing far-seeing men and women.

The Auto Channel can be your "Second Act"
Be A Contender, Take Your Shot.
Don't slip quietly into the night.
Have Fun! You Can't Take It With You!

Bob Gordon, Co-Founder
Marc Rauch, Co-Founder

The Auto Channel LLC
332 West Broadway
Louisville, KY 40202

bgordon@theautochannel.com

mjrauch@theautochannel.com

*A. Golfers Image Courtesy Golf Digest
*B. Andrew Frankl - A 26 Year Tenured Auto Channel Journalist
*C. Larry Nutson - A 18 Year Tenured Auto Channel Journalist
*D. Henny Hemmes - A 20 Year Tenured Auto Channel Journalist (Deceased, But Living Forever Through Her Writing)
*E. Thom Cannell - A 20 Year Tenured Auto Channel Journalist*F. Steve Purdy - A 20 Year Tenured Auto Channel Journalist
*F. Steve Purdy - A 20 Year Tenured Auto Channel Journalist*F. Steve Purdy - A 20 Year Tenured Auto Channel Journalist
*G. HRH Interview With The Auto Channel
*H. Marty Bernstein (Center) - A 20 Year Tenured Auto Channel Journalist
*No Picture. Steve Ford "The Car Guy"- A 25 Year Technologist and Journalist
*No Picture. Martha Hindes - A 18 Year Tenured Auto Channel Journalist
*No Picture. Mark Fulmer - A 27 Year Auto Journalist
*No Picture. John Heilig - A 25 Year Tenured Auto Channel Journalist (Retired)
*No Picture. Maureen McDonald - A 15 Year Tenured Auto Channel Journalist
*No Picture. Dan Poler - A 12 Year Tenured Auto Channel Journalist
*No Picture. Carey Russ - A 20 Year Tenured Auto Channel Journalist (Retired)
*No Picture. Bill Maloney - A 26 Year Tenured Auto Channel Journalist
*No Picture. Steve Arnold - A 27 Year Technologist
*No Picture. Darren Embry - A 27 Year Technologist
*No Picture. Toni Steinhauer - A 27 Year Technologist
*No Picture. Bruce Hidaka-Gordon - A 27 Year Technologist and Journalist