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Used Car Vs,New Car - Sales Trends Week Of Juy 4, 2020


Topic Expert: Jeremy Anspach, CEO of PureCars

Background: New-car inventory at the beginning of June was down by a third, compared to the same time last year, according to research from At the same time, June auto sales climbed about 3.3% from May, although they are down by 30% compared to a year earlier, according to estimates from Cox Automotive. So, what IS moving as we head into July? Jeremy Anspach from PureCars offers the latest breakdown in make/model and new/used sales data entering the first week of July.

Top-selling makes and models compared to the previous week:

Make/Model Sales WoW 6/29 - 7/5
Ford F150 Used -10.3%
Ford F150 New 2.2%
Toyota Rav4 New 28.3%
Chevy Silverado 1500 Used -8.6%
Honda CR-V New 14.3%
Ford Escape Used -2.8%
Toyota Camry Used -2.0%
Chevy Silverado 1500 New 7.5%
Ram 1500 Used -10.8%
Chevy Equinox Used -5.6%
Nissan Altima Used -5.3%
Toyota Corolla Used 1.8%
Nissan Rogue Used -5.0%
Toyota Camry New 37.9%
Ram 1500 New 17.3%

The following data is for the week of July 4th, comparing to the previous week:

Advertising Spending Trends
Total Spend 20.8%
New Cars 25.3%
Used cars 20.0%
Fixed Ops 4.8%
OEM/Brand 17.9%


About PureCars:

PureCars is a leading automotive dealer advertising and attribution technology provider. Download PureCars’ latest COVID-19 Report for auto dealers. For more information please visit