Ford Invests $700 Million In F-150 Electric Pickup Factory
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- Ford begins production of all-new F-150 pickup, on sale at dealers starting in November
- Ford’s $700 million investment in the historic Rouge Complex includes a new high-tech manufacturing home for the all-new, all-electric F-150 coming to market in mid-2022
- The all-electric Ford F-150 is the most powerful F-150 yet – purpose-built for Americans who need to get the job done
- New study by Boston Consulting Group finds the best-selling F-Series pickup contributes approximately 500,000 jobs to the U.S. economy
- Ford launches new brand campaign under the theme “Built for America,” highlighting Ford’s commitment to building in America and strengthening the country’s manufacturing base
DEARBORN, MI - September 17, 2020: Ford today announced an even deeper commitment to American manufacturing, celebrating the production start of the all-new F-150 at the storied Ford Rouge Center and confirming construction of the new Rouge Electric Vehicle Center where it will build the all-electric F-150 by mid-2022.
The new manufacturing center at the Dearborn-based Rouge Center, once complete, will add 300 jobs and is part of a $700 million investment in building the all-new F-150 lineup, including the first-ever F-150 PowerBoost hybrid. The new jobs will support battery assembly and production of the F-150 PowerBoost hybrid and fully electric F-150.
Including investments for Bronco and Ranger at the Michigan Assembly Plant in Wayne, Mich., announced last year, Ford plans to invest more than $1.45 billion and create approximately 3,000 jobs over the next three years in Michigan alone.
“We are proud to once again build and innovate for the future here at the Rouge with the debut of our all-new F-150 and the construction of a modern new manufacturing center to build the first-ever all-electric F-150,” said Bill Ford, executive chairman, Ford Motor Company. “This year’s COVID-19 crisis made it clear why it is so important for companies like Ford to help keep our U.S. manufacturing base strong and help our country get back to work.”
Seeking Alpha: Ford aims for electric F-150 to be the blue collar winner
Sep. 17, 2020 12:39 PM ET|About: Ford Motor Company (F)|By: Clark Schultz, SA News Editor
Ford plans for its all-electric F-150 to continue the tradition of being known as a truck for workers in a differentiation from the recreational alternatives from upcoming from Tesla and General Motors.
"While all other electric pickups are competing for lifestyle customers, the all-electric F-150 is designed and engineered for hard working customers that need a truck to do a job," highlighted Ford exec Kumar Galhotra at a media briefing.
