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Luxury Car Scorecard US 3Q 2020


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Detroit November 7, 2020; Automotive News reported that Toyota Motor Corp.’s Lexus brand outsold luxury rivals Mercedes-Benz and BMW in the latest quarter in the U.S. as inventory shortages triggered by the pandemic hampered the German brands.

Lexus, which hasn’t won the annual U.S. luxury sales race in a decade, grew 2 percent in the third quarter to 75,285 vehicles. Deliveries at Mercedes declined 9.4 percent to 69,631 units, and BMW suffered a 16 percent decline to 69,570. Mercedes is still leading the other two brands year-to-date by a wide margin.

Luxury brand sales by make - Q3 and 9 months
  Q3 2020 Q3 2019 9 mos. 2020 9 mos 2019 Q3 % change 9 mos. % change
Mercedes-Benz† 69,631 76,816 196,838 224,212 -9.4% -12.2%
Tesla* 64,000 54,800 196,000 161,400 16.8% 21.4%
Lexus 75,285 73,816 182,087 209,551 2.0% -13.1%
BMW 69,570 83,003 179,982 237,206 -16.2% -24.1%
Audi 47,893 57,031 124,103 158,471 -16.0% -21.7%
Acura 39,664 39,046 95,654 112,813 1.6% -15.2%
Cadillac 32,965 39,961 86,586 115,695 -17.5% -25.2%
Lincoln 27,554 27,934 74,396 78,849 -1.4% -5.6%
Volvo 30,349 27,312 73,604 77,432 11.1% -4.9%
Infiniti 17,367 24,876 59,020 87,934 -30.2% -32.9%
Land Rover* 15,900 20,516 52,334 66,639 -22.5% -21.5%
Porsche 15,548 14,805 39,734 45,062 5.0% -11.8%
Jaguar* 4,700 6,150 16,286 22,432 -23.6% -27.4%
Alfa Romeo 5,056 4,310 12,493 13,347 17.3% -6.4%
Genesis 3,745 4,902 11,285 14,909 -23.6% -24.3%
Total luxury* 519,227 555,278 1,400,402 1,625,952 -6.5% -13.9%