Cancel Culture: Kia Joins List of Manufacturers Backing Away from Sedans

The Detroit Bureau reports that barely a year after revealing a major update for the Cadenza line, Kia now says it’s pulling the sedan from its line-up, along with what had been the brand flagship, the K900.

The South Korean carmaker joins a growing legion of manufacturers retreating from passenger cars or pulling out entirely.

Just a few weeks ago, Volkswagen confirmed that it will stop selling the standard Golf model in the U.S., though the Golf R and GTI variants will remain in showrooms – for now. “An important part of our growth as a brand is our ability to understand market conditions and recognize our customers’ needs,”

Kia said in a statement. “To that end, as the auto industry shifts its focus from full-size sedans to SUVs … the K900 and Cadenza will be discontinued for the 2021 model year.”

Though the automaker had an otherwise solid January, overall U.S. sales up 11% compared to the year-prior period, Cadenza sales plunged 72%, to just 55 of the sedans. The K900 was off 23%, dealers delivering a mere 20 of them last month. Read more here (Source: The Detroit Bureau).