Official Nissan Titan Future

Co-publisher's Note: Over the past three days The Auto Channel editors kept their keyboards silent as they purposely lagged behind the other automotive web sites and did not publish the leak of what we believe should have been a close to the vest secret Nissan plan for Titan. The news should have been contained in an embargoed road map distributed simultaneously to ALL MEDIA by an authorized Nissan spokesperson and contain exactly what Nissan planned and how they would make the retail purchasers of the Titan feel less betrayed?

Nissan and obviously the hundreds of other sites did not care that the Titan head rolling would intensely economically and emotionally screw Nissan Titan buyers and because there was no Official Titan Cancellation Statement with no published step by step adjudication plan there was no visible way to make retail customers and dealers happy.

The Car Guys at The Auto Channel are saddened by the demise of the rugged Titan, especially since it will be replaced by yet another unsalable but uber woke Electric Pickup. No Surprise to us, as apparently Nissan's follow-the-leader-lemming-like executives, have joined with way too many car company execs and have drunk the EV Kool-Aid and so have bought into the EV fairy-tale, which will result in the next iteration of a Nissan Full Size Pickup sales failure in the U.S. marketplace.

No matter how wonderful a full size Nissan pickup is, its marque will prevent a competition purchase consideration from Pick-up shoppers. No matter how comparable the current ICE powered Titan version was it just couldn't overcome the reputation that Nissan's Full Sized Pick-ups have earned in the marketplace. Back in 2003 I spent time with the Titan project engineers and was quite impressed with the deep thought and construction concepts that I was told would be used in the new Titan to make it more than competitive, but alas it failed.

As another old warrior all I can say is good try boys good try, you can't fight entrenched competitors, RIP Titan RIP.

Nashville TN, August 8, 2023; Production of the Nissan TITAN is scheduled to end summer 2024 at our Canton plant in Mississippi. Under Nissan's Ambition 2030 vision of an electrified future, we are accelerating the process of transforming the Canton plant with the latest in EV manufacturing technology. This will support production of two all-new, all-electric vehicles. There will be no workforce reductions due to this action.

TITAN has been an important nameplate for Nissan in North America for 20 years, and we're grateful to the dealers, customers, and thousands of employees who have played pivotal roles throughout TITAN's lifecycle.