The Auto Channel
The Largest Independent Automotive Research Resource
The Largest Independent Automotive Research Resource
Official Website of the New Car Buyer

March 2020

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Tuesday, March 10, 2020

TV Stations Continue Record-Breaking Support of Anti-Drunk Driving PSA Campaign during Holiday Season

TV Stations Continue Record-Breaking Support of Anti-Drunk Driving PSA Campaign during Holiday Season

To help make our roads safer during the holiday season, the Television Bureau of Advertising (TVB) today launched the 14th annual "Project Roadblock" initiative, in which local broadcast TV stations donate airtime to support NHTSA and the Ad Council's "Buzzed Driving is Drunk Driving" PSA (public service advertising) c ... Continue reading

Millennials Want More From Today's New Vehicles

Millennials Want More From Today's New Vehicles

Washington DC March 9, 2020; The AIADA newsletter reported that once thought of as nonfactors in the automotive industry, millennials have quickly become a driving force and a new study shows that the industry hasn't kept up with the generational group's expectations, reports The Detroit Bureau. Born between 1981-96, t ... Continue reading

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