America's Favorite Sports Car Thunders Onto the Internet
27 August 1997
AMERICA'S FAVORITE SPORTS CAR
THUNDERS ONTO THE INTERNET
Exclusive LIVE Video to Unveil the
New 1998 Corvette Convertible
For Immediate Release
LOUISVILLE, KY & SACRAMENTO, CA; August 22, 1997--In conjunction
with the National Corvette Museum, The Auto Channel will unveil the all-new
1998 Corvette Convertible on Friday, August 29, 1997. The live video
presentation will emanate from the National Corvette Museum in Bowling
Green, Kentucky. This is the first public presentation of the highly
anticipated new vehicle. The Internet coverage begins at 7:30pm EDT. In
addition, special tribute will be paid to Corvette's creator and sports car
legend, Zora Arkus-Duntov. The Auto Channel will also feature historic
Corvette video clips on its on-line network.
For over forty years America has had a love affair with Chevrolet's
original sports car, the Corvette. Ever since it's creation in 1953, there
has been an almost unexplainable passion for the Corvette, with thousands of
clubs and organizations dedicated to this refined, yet powerful automobile.
Americans have also been in love with the convertible. Whether it's on a
racy Corvette or a luxury car, the public has always cherished the feel of
the wind and sun on the open road.
The Auto Channel pioneered the live introduction of new vehicles on
the Internet when they teamed with Jaguar in October 1996 to launch the new
XK8. The live video Jaguar introduction was staged at the Peterson
Automobile Museum in Los Angeles. Earlier this year The Auto Channel
Internet network also presented the world's first look at the Ferrari 550
Maranello and Lincoln Towncar.
The technology used by The Auto Channel to cybercast the video
coverage is VXtreme. VXtreme is a proprietary "real time video streaming"
technology developed by VXtreme, Inc., of Sunnyvale, California. VXtreme
allows internet users to watch live and pre-recorded video in real-time,
without the frustrating wait of excessive download times. Although there
are other real-time video products on the market for use on the web,
VXtreme's enhanced resolution and increased frame rate, even over a 28.8 kbs
modem, provides internet users with the closest "TV like" experience. Over
a 28.8 modem, typical frame rates average between 8 and 10 frames per
second, and with a 56 kbs ISDN or X2 connection, frame rates average 12 to
15 frames per second.
The Auto Channel's internet network can be accessed at
"http://www.theautochannel.com". Internet users who wish to watch this
history making coverage will need the VXtreme player software, which is
available free and can be downloaded from The Auto Channel or the VXtreme
website at "http://www.microsoft.com/netshow/vxtreme/software.htm".
Installation is completed quickly and easily into both Netscape and
Explorer browsers.
The Auto Channel is sponsored by Pennzoil Products Company,
Allstate Insurance, and the United States Army.
Company Contact:
Marc Rauch
(502) 584-4100
(916) 852-1956
email: mjrauch@theautochannel.com
