The Auto Channel
The Largest Independent Automotive Research Resource
The Largest Independent Automotive Research Resource
Official Website of the New Car Buyer

Trans-Am Sponsorship Press Conference Available Via Live Cybercast

27 September 1997


TRANS-AM SPONSORSHIP PRESS CONFERENCE 
AVAILABLE VIA LIVE CYBERCAST


For Immediate Release

ENGLEWOOD, CO. & LOUISVILLE, KY, September 26, 1997 - The Trans-Am
series sponsorship unveiling press conference, scheduled to begin
Tuesday, September 30 at 12:45pm ET in Detroit, will be accessible by
teleconference and the internet via a live video and audio cybercast
through The Auto Channel internet network (http://www.theautochannel.com).

The teleconference link is available by calling 800-865-4460 (ask to
be connected to the Trans-Am press conference). The teleconference,
available only to credentialed media, will be interactive, with
questions relayed via a SCCA Pro Racing moderator.  However, the
cybercast will be available to the general public, and is the first of
its kind for any professional sports association.  In addition to the
live coverage, the entire conference will be archived on both The Auto
Channel and the SCCA's website (http://www.scca.com).
 
Internet users wishing to view the video cybercast will need the
VXtreme plug-in. This can be downloaded for free at either The Auto
Channel or through the VXtreme web site at 
"http://www.microsoft.com/netshow/vxtreme/software.htm".

"It's always been our goal to provide the easiest, and most complete,
access to Trans-Am and other SCCA Pro Racing information," said John
Clagett, V.P. of Communications for SCCA Pro Racing. "The cybercast
availability for this press conference will help keep our Trans-Am
fans informed with up-to-the-minute news on North America's
longest-running road racing series."

Company Contact:

Greg Rubenstein
scca@compuserve.com

Marc J. Rauch
mjrauch@theautochannel.com
916-852-1956