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Jarrett Wins 4th Quarter NASCAR True Value Man of the Year Poll

12 November 1997


DAYTONA BEACH, FL - Dale Jarrett, who enters this weekend's season finale at 
Atlanta a close second in the NASCAR Winston Cup point standings, is the 
fourth-quarter nominee for NASCAR True Value Man of the Year award.

True Value, the Official Hardware Store of NASCAR, for the second consecutive 
year is sponsoring the NASCAR True Value Man of the Year. An award designed 
to honor a driver who proves one can be a winner off the track as well, the 
award is based on off-track involvement such as community service and 
charitable efforts. 

And for his many off-track efforts while working to earn his first NASCAR 
Winston Cup title while winning a career-high seven races this season, 
Jarrett has been tabbed as the fourth-quarter nominee. 

Whether or not Jarrett wins the title, it still has been a season the 
two-time Daytona 500 champ never will forget. In addition to his seven wins, 
he has 21 top-10 finishes in the first 30 races of the season and finds 
himself in a battle with Mark Martin and Jeff Gordon for the 1998 NASCAR 
Winston Cup title. 

But it is not his on-track accomplishments for which Jarrett received the 

It was the time he has taken out of his busy schedule to do things for those 
who haven't had as good a year as he has had. 

In recent months, Jarrett has taken the time to shoot public service 
announcements for the Virginia Department of Transportation's "Drive Smart" 
campaign and "Operation Christmas" a relief fund for the underprivileged. 
Jarrett also serves as a spokesperson for the North Carolina Child Support 
Council and the United Way. 

In cooperation with his sponsor White Rain through his NASCAR Busch Series 
race program, Jarrett also serves as spokesperson for the Susan G. Koman 
Breast Cancer Research Foundation and has raised $160,000 for the foundation 
this season. 

"It's no secret that sponsors get involved in our sport in large part because 
of the fan loyalty," Jarrett said. "But we have found out in a huge way with 
this program this year that fan loyalty goes beyond just buying a sponsor's 
product. I think sponsors realize race fans are good, caring people and they 
not only will support a sponsor's product, they will support a good cause."

Jarrett supports good causes as well. 

The Hickory, N.C., native annually hosts a golf tournament in his hometown 
for the Lutheran Brotherhood as well as participating in his father Ned's 
fund-raising golf outing to benefit the American Cancer Society. 

Jarrett serves on the board of directors for Motor Racing Outreach, the group 
that provides chapel services and bible studies for the racing community on 
the road and has made donations of both money and time to Brenner Children's 
Hospital in Winston-Salem, N.C.

"I've been very fortunate in my life," Jarrett said. "More fortunate than I 
ever could have dreamed and more fortunate than a lot of other people. So if 
there are times when I can do a few things to help some of those people, I'm 
going to do that.

"You visit these kids in the hospital and it just tears your heart out. It 
puts things in perspective. You think winning a race is the greatest feeling 
in the world, and it is pretty great, don't get me wrong. But you realize 
what these kids and these folks stricken with cancer and others are fighting 
for every day means a lot more in the long run than where you finish on 

For the purpose of determining the NASCAR True Value Man of the Year award 
winner, the NASCAR Winston Cup schedule has been divided into four quarters 
in which drivers are nominated for their off-track efforts. The national 
NASCAR Truck Value Man of the Year will be chosen by a blue chip panel from 
the list of quarterly nominees. The year-end winner will receive a prize of 
$50,000 which will be divided evenly between the driver and a charity of his 

This year's panel is made up of Steve Ballard, motorsports editor for USA 
Today, Dan Cotter, president and CEO of True Value, three-time Super Bowl 
winning coach and NASCAR team owner Joe Gibbs, Sean McManus, president of CBS 
Sports and Greg Penske, president and CEO of Penske Motorsports, Inc. 

In addition to the NASCAR True Value Man of the Year, True Value sponsors the 
Man of the Race Award, which goes to the eligible driver who wins each of the 
31 NASCAR Winston Cup championship events. Each True Value Man of the Race 
Award winner receives $1,000 with an additional $1,000 going to the charity 
of his choice. 

Jarrett joins Kyle Petty (first quarter), Bill Elliott (second quarter), 
Terry Labonte (third quarter) as the nominees for the NASCAR True Value Man 
of the Year which will be announced at the NASCAR Winston Cup awards banquet 
Dec. 5 at the Waldorf-Astoria in New York. 

By NASCAR Public Relations