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IMS Announces Driver Autograph Session at Indy Store

18 November 1997

IMS' BRICKYARD AUTHENTICS CIRCLE CENTRE MALL STORE TO CELEBRATE FIRST
ANNIVERSARY WITH AUTOGRAPH SESSION, SALE

For Immediate Release

INDIANAPOLIS (Nov. 14, 1997) -- Indianapolis 500 drivers including Eddie
Cheever, Davey Hamilton, Lyn St. James and Johnny Rutherford will sign
autographs as part of the first anniversary celebration of Brickyard
Authentics, the Indianapolis Motor Speedway's retail store in Circle Centre
Mall in downtown Indianapolis, on Saturday and Sunday, Nov. 22-23. 

In addition to driver autograph sessions, which take place Saturday from 10
a.m. - 5 p.m. and Sunday from noon - 5 p.m., select 1997 event merchandise
will be on sale for $9.95.  The first 500 customers will receive a free 1997
die-cast event car, and drawings will be held for free 1998 Indianapolis 500
tickets and IMS apparel. 

Brickyard Authentics, the Speedway's first off-site retail store, opened in
the busy Circle Centre Mall on November 1, 1996, and has enjoyed substantial
sales and popularity in its first year. The store is located on the second
level of Circle Centre near Nordstroms.  Hours are 10 a.m. - 9 p.m.  

"The downtown Brickyard Authentics store was our first experiment in selling
merchandise at a location away from the Speedway, and public reaction has
been fantastic," said IMS President Tony George.  "We're very proud to be
part of a thriving and rejuvenated downtown Indianapolis.  The driver
autograph sessions and merchandise sale is our way of saying 'thanks' to our
customers."  A second store, opened in July, is located at the Indianapolis
International Airport. 

Both stores are operated by IMS Properties, Inc., a subsidiary of the
Speedway.  In addition to Brickyard Authentics, IMS Properties operates the
Official Trackside Gift Shops at the Hall of Fame Museum, plus all
mail-order retailing and licensing.  

Driver Autograph Session Schedule (subject to change): 

Saturday, Nov. 22:	10 a.m.-Noon: Jim Guthrie; Noon-2 p.m., Eddie Cheever;
2-4 p.m., Johnny Rutherford and Billy Boat; 3-5 p.m., Davey Hamilton and
Stephan Gregoire
Sunday, Nov. 23:	Noon-1 p.m., Eliseo Salazar; Noon-2 p.m., Lyn St. James;
2-4 p.m., Dr. Jack Miller and Jimmy Kite
	
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