---

SCCA Names Diehard Official Battery of NTB Trans-Am Series

5 March 1998

DIEHARD NAMED OFFICIAL BATTERY OF THE NTB TRANS-AM SERIES
AND THE SPORTS CAR CLUB OF AMERICA

        Englewood, colo. (March 3, 1998)—Making a return to its racing
roots, DieHard—America's most preferred battery—has been named the official
battery of the NTB Trans-Am Series and the Sports Car Club of America.
        DieHard made its racing debut in 1969 as an integral component of
Roger Penske's championship-winning Trans-Am Chevrolet Camaro, driven by
the legendary Mark Donohue.
        As official battery of America's road racing muscle car
championship, the NTB Trans-Am Series, DieHard will offer contingency
awards for competitors using the DieHard, with $1,500 posted for each race
and $3,500 offered in year-end awards.
        "We welcome the return of DieHard to the NTB Trans-Am Series," said
John Clagett, SCCA Pro Racing Vice President, Marketing Communication. "The
long, successful history of DieHard batteries in racing parallels that of
the Trans-Am. With the rebirth of the NTB Trans-Am Series in 1998 it is
only fitting that DieHard returns this season to the series where its
racing success began."
        As official battery of the SCCA, Diehard will also offer a
contingency program for SCCA amateur racers, posting $900 in awards per
class for the 1998 SCCA Valvoline Runoffs.
        "DieHard batteries are America's most preferred battery, both on
the street and in race cars," said David Egeland, DieHard Brand Director.
"We're very pleased to be involved once again with the Trans-Am and the
Sports Car Club of America."

- 30 -