Brazilian Racing News: Emerson Fittipaldi and the Mobile Phones
11 March 1998
Brazilian Emerson Fittipaldi announced yesterday in São Paulo his new project with Ericsson Mobile Phones Latin America. The target of the Project is to give Ericsson the domination of this market. On the sports side, Ericsson will be one of the sponsors for the Bettenhausen Team and Hélio Castro Neves. Emerson want to guide things so that Ericsson helps the team grow up and fight for the Championship in year 2000. Maybe it will give Emerson the chance to build his own Champ Cars race team for the year 2000. "I am very proud of making this project with Emerson Fittipaldi and Helio Castro Neves" said Hakan Wretsell, vice-president of Ericsson for Latin America. "Our target this year," said Castro Neves, "will be to fight for the Rookie of the Year award." Castro Neves was runner-up of the last Indy-Lights Championship. Helio will have an Ericsson radio in his car, and will do some promotions for the mobile phones company. Emerson will do nearly all promotions in Latin-America. Adriana Rodrigues - The Auto Channel