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Brazilian Racing News: Emerson Fittipaldi and the Mobile Phones

11 March 1998


Brazilian Emerson Fittipaldi announced yesterday in São Paulo his new
project with Ericsson Mobile Phones Latin America.  The target of the
Project is to give Ericsson the domination of this market.

On the sports side, Ericsson will be one of the sponsors for the
Bettenhausen Team and Hélio Castro Neves.  Emerson want to guide things
so that Ericsson helps the team grow up and fight for the Championship
in year 2000.  Maybe it will give Emerson the chance to build his own 
Champ Cars race team for the year 2000.

"I am very proud of making this project with Emerson Fittipaldi and
Helio Castro Neves" said Hakan Wretsell, vice-president of Ericsson for
Latin America.  

"Our target this year," said Castro Neves, "will be to fight
for the Rookie of the Year award." Castro Neves was runner-up of
the last Indy-Lights Championship.

Helio will have an Ericsson radio in his car, and will do some promotions
for the mobile phones company.  Emerson will do nearly all promotions
in Latin-America.

Adriana Rodrigues - The Auto Channel