All 16 Hours of Racing at Sebring to be Broadcast Live on the Internet

16 March 1998

The Auto Channel continues its dominance as the internet's leading motor
sports information resource.   

For Immediate Release

        LOUISVILLE, KY & SACRAMENTO, CA; March 13, 1998 -- For the second
straight year, The Auto Channel will be working with Florida radio station
WWTK - 730AM to broadcast the complete 12 Hour Sebring endurance race, as
well as a supporting 4 hour race, over the internet.  The Auto Channel will
also be simulcasting WWTK's daily 2 hour morning shows, which will feature
interviews and stories surrounding the festivities.  The morning shows will
be presented live and originate from Sebring International Raceway.  

        WWTK, and its sister station WWOJ, have been broadcasting the
Sebring Classic in their local market for several years, in addition to
syndicating the coverage to selected radio stations across America.  The
Auto Channel's world wide internet simulcast will also be linked to and
distributed by several other motor sports related websites around the world,
making this year's broadcast the most widely heard.   

        The Sebring races are sanctioned by Professional Sportscar Racing,
Inc., the successor organization to IMSA, which is also headquartered in
Florida.

        According to Bob Gordon, The Auto Channel's President and CEO, the
Sebring coverage "confirms TACH's commitment to providing the world with the
most complete and comprehensive automotive and motor sports information".       

        The Auto Channel's live Sebring 12 Hour race coverage will begin on
Saturday, March 21st at 9am ET.  A supporting event, a STREET STOCK race,
will be held on Friday, March 20th.  Live coverage of this event will begin
on The Auto Channel at 2pm ET.   WWTK's morning shows from the track will
air Monday - Friday, beginning March 16th at 9am ET.

        All race coverage and WWTK shows will be archived and continuously
available on The Auto Channel immediately following their original live
presentations.  Earlier this year, The Auto Channel broadcast history making
live "TV ON THE NET" coverage for 11 days from the Los Angeles Auto Show,
and for 15 days from Daytona International Speedway.  All coverage of the LA
Auto Show and Daytona Speedweeks remain available for FREE on-demand access
to internet users world wide.

        The Auto Channel will use Microsoft's VXtreme and Real Networks'
RealAudio technology to broadcast the events.  Internet users can access the
coverage through The Auto Channel's website at "http://www.theautochannel.com".  
For best results, users are encouraged to use a 28.8 or faster modem. 


Company Contact:
Marc Rauch
(502) 584-4100
(916) 852-1956
email: mjrauch@theautochannel.com