Cars n' Stars: New VW Beetle Ads, NHRA Museum, FIA Investigates Tobacco
12 March 1998
True to its heritage, the new VW Beetle TV commercials will draw on yesteryear with a whimsical creative concept. The theme "Less flower...more power" is the punch line. Some of the other creative approaches are: The engine's in the front, but its heart is in the same place." "Comes with a wonderful new feature. Like heat." "Hug it. Drive it." The new NHRA museum in Pomona, CA at the Fairplex, where two of the straight line racing's sanctioning bodies most important speed events are conducted, is set to open April 3-4. It is a 28,500 sq ft museum and will hold 50 vintage racers and racing gear. The Federation International Automobile, governing body for all motorsports, is getting nervous re the negative publicity surrounding any mention of smoking. The Association may set a self-imposed ban on F-1 racing by 2002. It would mean a $300 million hit in the pocketbook for F-1 if this occurs. The UAW is setting its sights on Mercedes Benz for a round of salary/benefit discussions. Kenworth Trucks is thinking about coming out with the biggest sport ute of them all. The Kenworth Pilgrimage will seat 20, can tow a yacht and has 10 wheels. Sticker is $200,000. In CART, Arnd Meier is driving a Lola. You saw his yellow race car lapped many times at Homestead. At the Australian GP last week Damon Hill was fined $2500 for pit lane speeding. F-1 brass say that the next new dates for GP races will be China, Malaysia and Korea. To add some schmaltz to the Trans Am race at the Toyota Long Beach GP in two weeks, Rocketsports Racing has entered two "Far out" 1998 Corvettes. CART's Initial Public Offering (IPO) went on the big board at $16.00 and hurriedly reached $19.00 per share. SCCA Spec Racers have set a 1998 schedule of six races starting at Topeka, May 15 and ending up at Pikes Peak, Sept. 25-27. The SRO Winston Cup race at the Las Vegas Speedway March 1 was the highest Nielsen rated program of the weekend as 5.6 million households tuned in. David Letterman's production company, Worldwide Pants is going to sponsor Tim Moser in Indy Lights this year. He'll be at Long Beach. Hyundai won the season opener SCCA Pro Rally. Doo Wops 111 in Olympia, Washington with Paul Choinere in the drivers seat. Bill Maloney -- The Auto Channel