Road Atlanta Launches the Panoz Performance Center
14 August 1998BRASELTON, Georgia, August 13 -- A new retail and wholesale concept for racers and automotive performance enthusiasts, the Panoz Performance Center, has opened on the grounds of the fabled Road Atlanta road course.
The complex offers a line of performance items targeted at the automotive enthusiast.
The idea for the Panoz Performance Center started with an appointment of Panoz as the US distributor of JRZ shock absorbers by JRZ Suspension Engineering. Based in the Netherlands, JRZ Suspension Engineering's shock absorbers are the choice of the many factory race teams, as well as other top teams. The Panoz Performance Center offers sales, service, engineering support, and dyno testing for all JRZ products.
Other featured items include performance tires from Michelin and BF Goodrich, Eibach springs, racing and road wheels, and related performance-enhancing components. The Panoz Performance Center will also offer installation and service.
"Professional racers, club racers, students at the Panoz Racing schools, and other performance enthusiasts should find the Panoz Performance Center of great interest," says Jeff Purner, Manager of New Business Development for Panoz Motor Sports. "What makes The Panoz Performance Center unique," says Purner, "is that a customer can get a direct before-and-after comparison of any changes by using Road Atlanta's facilities."
Lex Carson will manage the Panoz Performance Center. Carson, a former SCCA Club Racer, comes from Carrera Shocks, where he was a Technical Representative specializing in road racing applications.
James Selwa, Chief Operating Officer of Panoz Motor Sports, is excited about this new addition. "The concept of a performance center at a racing facility is a real innovation in the motorsports business," he says. "We're looking forward to the first Panoz Performance Center at the Road Atlanta facility, followed by Performance Centers at other Panoz Motor Sports tracks."
To contact the Panoz Performance Center, call 1-888-268-5668.