NASCAR WCUP: Larry's Homes to Sponsor No. 91 LJ Racing/Todd Bodine
16 September 1998
Mooresville, N.C. -- L J Racing, Inc. announced today Larry's Homes, Inc. based in Smyrna, Delaware has signed-on as a sponsor for the MBNA Gold 400 at Dover Downs International Speedway, September 20, 1998. The Larry's Homes logo will appear on the hood, and the TV panel will display their web site address, www.larrys-homes.com. Todd Bodine will, again, pilot the No. 91 Chevrolet Monte Carlo. Bodine's first race with the team was at Richmond International Raceway, September 12, 1998, where the team qualified 18th and led two laps."We are very excited to have Larry's Homes sponsor our race program for the Dover race," said team owner Joe Falk. "We are proud to have a local, Delaware based company on board for the race."
Larry's Homes began operations 31 years ago with one location in Bear, Delaware, just south of Wilmington, Delaware; today they have 37 retail sales centers located in Delaware, Maryland, Pennsylvania, Virginia and North Carolina. And, they have four states targeted for future growth: West Virginia, Tennessee, Ohio and New York.
Larry McKinley, founder and CEO of Larry's Homes, has a simple strategy for success - hard work and customer satisfaction. Larry utilizes a hands-on approach to ensure a high level of quality throughout the entire home buying process. It is not uncommon for Larry to personally sell homes, and then deliver and install them. He recognizes the importance of complete customer satisfaction to generate future referrals and repeat business. He has extensive programs in place to define, execute and monitor customer satisfaction. Buying a home is a substantial investment and perhaps a once-in-a-lifetime experience; Larry personally guarantees that it will be a pleasant one.
L J Racing believes in the same hard work and customer satisfaction strategy as Larry's Homes, and is confident this will be evident when the No. 91 Larry's Homes / L J Racing Chevrolet heads out on the track.
