NATIONAL RADIO SHOW TO BE TELEVISED LIVE ON THE INTERNET
1 October 1998
Bobby Likis Car Clinic Joins The Auto Channel Program Lineup PENSACOLA, Fla., Sept. 29, 1998 -- Bobby Likis (host of "Bobby Likis Car Clinic" and "Car Clinic Minute") announced today that his live two-hour, Saturday car-talk program, "Bobby Likis Car Clinic," will be simultaneously videocast on the Internet while broadcasting to some 50 radio stations nationwide. This innovation -- radio broadcasting coupled with a video & audio feed on the World Wide Web -- is a first for car-talk programming. The TV ON THE NET broadcast can be seen on Car Clinic's web site "http://www.carclinicradio.com", which is part of The Auto Channel internet network. The simulcast originates in Car Clinic's all-digital, state-of-the-art Acoustic Systems studio, that was specifically engineered for both traditional and new media broadcast capabilities. "Bobby Likis Car Clinic" began on commercial radio in 1991. During this popular, weekly, interactive program heard Saturdays from 10 a.m.-12 p.m. ET, Bobby answers callers' car questions, while entertaining his audience with clever analogies and humor. Bobby has spent 37 years in the automotive industry and currently owns and operates Car Clinic Service, a full-spectrum vehicle repair, maintenance and information center on the Florida Gulf Coast. An arbitrator for Ford Motor Company and a recognized automotive expert, Bobby has earned the respect of listeners, sponsors and guests alike. Typical "Car Clinic" guests include Andrew Card (President of the American Automobile Manufacturers Association), Alison Bates (Kimberly-Clark), Bob Bondurant (Ford Motor Company), Paige Amidon (Consumer Reports), and Dr. Ricardo Martinez (National Highway Transportation Safety Administration). Marc Rauch (Executive Vice President of The Auto Channel) offered, "Not only are we excited about adding such a well-produced, useful consumer resource to our line-up of regularly scheduled programs; but also, because of the leading-edge techniques developed to present Bobby's show, it will set a new high watermark in the march to full convergence of traditional television with the Internet." Commented Gary Schare, lead product manager for Microsoft's NetShow(TM), "We are pleased to see 'Bobby Likis Car Clinic' being videocast using Windows NT Server NetShow Services. Windows Media Technologies enable customers to receive quality video and audio with the convenience of one universal player so they can spend more time viewing their favorite Internet events such as 'Bobby Likis Car Clinic'." Car Clinic's mission is to successfully broadcast on radio & television and to videocast on the Internet a real-time, interactive program that provides answers to common car care questions in an entertaining format to our listeners and viewers worldwide. In addition, Car Clinic provides a forum for industry leaders to inform audiences of automotive trends and future products. Simulcasting "Car Clinic" on the Internet and broadcast radio will enable listeners to enjoy "Car Clinic" worldwide, and at the same time, afford sponsors a global marketplace. This project is a collaboration between Car Clinic Productions, The Auto Channel, Microsoft, ABC Satellite Services, and WinStar Affiliate Sales. The Auto Channel internet network can be accessed at “http://www.theautochannel.com”. To watch 'Bobby Likis Car Clinic' internet users will need the Microsoft Media Player, which is available free of charge through The Auto Channel or from the Microsoft NetShow Web site at "http://www.microsoft.com/netshow". For best results, 28.8kbs modems or faster should be used. The Microsoft Media Player is compatible with both Netscape and Internet Explorer browsers. -30- Company Contact Roy Dunn, Director of Operations Car Clinic Productions rdunn@carclinicradio.com 850-478-3139. http://www.carclinicradio.com
