Roush Racing today announced the signing of a new primary sponsor on the No. 16 Winston Cup Ford Thunderbird drivem by Ted Musgrave.
Primestar Partners, a digital (DRS) satellite service will share billing as primairy sponsor with current sponsor The Family Channel.
Jack Roush, Roush Racing team owner and general manager said. "I'm pleased that another member of the entertainment industry has joined the Roush Racing team. PRIMSTAR's innovative marketing, customer orientation and advanced technology fits perfectly with the vision of our organization."
"The Family Channel was the first in the entertainment industry to break into NASCAR sponsorship," said Tim Robertson, president and CEO if International Entertainment Inc. parent company of The Family Channel. "We're proud to bring PRIMESTAR on board to share this unique marketing tool and the incredible exposure that NASCAR provides."
"A NASCAR co-sonposrship will allow PRIMESTAR to garner increased visibility among fans who closely mirror the demographic composition of our rapidly growing customer base of more than 1.1 million American families," said Denny Wilkenson, senior Vice President of marketing and programming at PRIMESTAR. "We're also delighted to join forces with a partner like the Family Channel who shares our commitment to provide American families with high quality entertainment programming."
Musgrave, who finished seventh in the overall point standings in the 1995 Winston Cup series, is competing in his sixth full year of Winston Cup racing, his third with Roush Racing and The Family Channel.
