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Infiniti Announces 1998 I30 Starting At $28,900

14 July 1997

Infiniti Announces 1998 I30 Starting At $28,900 - Best In-Class Luxury Adds More Refinements And Value -

    CARSON, Calif., July 14 -- Infiniti, the luxury division of
Nissan Motor Corporation U.S.A., announced pricing for its 1998 I30 luxury
sedan today, starting at a Manufacturer's Suggested Retail Price (MSRP) of
$28,900.
    For 1998, there are two distinct I30 models in addition to a new leather
and convenience package option.  The Standard I30, with a base MSRP of
$28,900, represents only a $100 increase over the 1997 model with significant
product enhancements, including:  Front-seat side airbags (a rarity in this
class), all-new jewel-like headlights, taillights similar to the flagship Q45,
a new rear finisher, new center console with new cup holders, and a new beige
cloth interior.
    The volume leading model, formerly known as the Leather-Appointed Model,
becomes the Leather and Convenience Package option for 1998.  In addition to
the increased content noted on the 1998 Standard I30, this package also
includes a leather-appointed interior, all-new leather seats with perforated
seating surfaces and embossed Infiniti name and logo, power sunroof, anti-
glare rearview mirror and an Integrated HomeLink(TM) Transmitter.  Reflecting
a strong customer value, the MSRP of an I30 equipped with this package is
$30,200, only $1,300 more than the 1998 Standard I30.  In comparison to the
1997 Leather-Appointed Model, the price increase of only $300 offers
outstanding value with the added content and updates of the 1998 Leather and
Convenience Package option.
    The MSRP for the performance-oriented Touring Model (I30t) remains
unchanged for the 1998 model year at $31,500.  Touring models for 1998 receive
all-new 16" alloy wheels styled like the Q45 Touring wheel.  In addition to
the overall improvements on the I30 line-up, the 55 series lower profile tire
provides the 1998 I30t with "an attitude" with a bit more verve.
    Since its introduction in May 1995, the strength of the I30 has been its
appeal as a true luxury sedan.  "The 1998 I30 strengthens this appeal even
further and continues to offer the luxury, performance and advanced
engineering of Infiniti's flagship Q45 -- in a mid-luxury sedan," said Tom
Eastwood, vice president, Infiniti Division.
    The 1998 I30 goes on sale July 15, with nation-wide availability by late-
August.
    Infiniti, the luxury division of Nissan Motor Corporation U.S.A., is
supported by a network of more than 145 retailers.  Customer satisfaction has
always been a key component of Infiniti's commitment to customer service.
Infiniti introduced its Total Ownership Experience (TOE) customer care
philosophy as part of its continuing dedication to providing exceptional
consumer treatment and service.  With TOE, Infiniti is leading the way into
the next century.  For information on the complete line of Infiniti luxury
 vehicles and TOE, visit Infiniti online at http://www.infinitimotors.com.

SOURCE  Nissan Motor Corporation U.S.A.