Chrysler Sets 1998 Prices
13 August 1997
Chrysler Sets 1998 Prices
AUBURN HILLS, Mich., Aug. 13 -- Chrysler Corporation
announced today that suggested prices on its 1998 cars and trucks
will be an average of 0.6 percent lower than on comparably equipped 1997
models.
"This pricing reflects the realities of a competitive marketplace, but
more important, it represents Chrysler's continuing success at cutting costs
and finding efficiencies that let us deliver tremendous value to our
customers," said James P. Holden, Executive Vice President - Sales and
Marketing. "We limited model year price increases to 2 percent or less in
1995, 1996 and 1997. This year, on average, we've more than held the line.
"On some vehicles, base prices will be lower. On others, base prices will
rise slightly -- in some cases to reflect previously optional features that
have been made standard to better match what our customers' orders are telling
us they want," Holden said. "There also are changes in the content and prices
of certain option packages -- again, to reflect the preferences of buyers.
"Consumers will find that Chrysler Corporation's cars, trucks, minivans
and Jeep(R) vehicles continue to stand out in the marketplace, not only as the
best choices in terms of features, style and performance, but as the best
values."
On a sales weighted average, suggested prices for 1998 Chrysler
Corporation passenger cars will be 1.3 percent lower than prices on comparably
equipped 1997 models. Prices on trucks, including minivans and Jeep vehicles,
reflect an average decline of 0.4 percent. Destination charges are unchanged.
The prices announced today do not include vehicles that will be launched
later this year, such as the 1998 Dodge Intrepid, Chrysler Concorde, Dodge
Durango, and Dodge Ram Van and Wagon.
Here are some examples that illustrate 1998 pricing actions:
The Dodge and Plymouth Neon "Highline" is now the entry-level vehicle.
With available air conditioning and automatic transmission, the price for a
four-door typically equipped Neon Highline model, including destination, is
$13,455. Standard equipment includes an upgraded interior with lowback bucket
seats, rear window defroster, remote trunk release and fold-down rear seat.
The suggested price on a comparably equipped 1997 model was $13,770.
The 1998 Chrysler Cirrus LXi wraps the best blend of luxury, performance
and value in the mid-sized segment into a single model. Standard on this
"one-price-class" Cirrus are a 168-horsepower V-6 engine, antilock brakes,
power accessories, aluminum wheels and leather-trimmed interior with power
driver's seat (a no-cost option). The suggested 1998 price, including
destination, is $19,995. The comparably equipped 1997 Cirrus LXi carried a
suggested price of $21,830, including destination.
A four-wheel-drive, four-door Jeep Cherokee Sport, with automatic
transmission and options most often selected by Cherokee buyers, carries a
suggested price of $22,070, including destination -- a decrease of $805 from
the comparably equipped 1997 model.
(A list of 1998 base prices and destination charges follows.)
1998 Model Chrysler Corporation
Manufacturer's Suggested Retail Prices & Destination Charges
Chrysler MSRP Dest
Sebring JX Convertible $20,575 535
Sebring JXi Convertible 25,040 535
Cirrus 19,460 535
Sebring LX 16,840 535 *
Sebring LXi 20,775 535 *
Concorde LX TO BE ANNOUNCED
Concorde LXi TO BE ANNOUNCED
Town & Country SX - SWB 26,680 580
Town & Country LX - LWB 27,135 580
Town & Country LXi - LWB 31,720 580
Town & Country LX - LWB AWD 30,135 580
Town & Country LXi - LWB AWD 34,095 580
Plymouth
Neon Highline - 4 Door 11,355 500
Neon Highline - 2 Door 11,155 500
Breeze 14,675 535
Voyager - SWB 17,415 580
Voyager SE - SWB 21,290 580
Grand Voyager - LWB 20,125 580
Grand Voyager SE - LWB 22,285 580
Dodge
Neon - 4 Door 11,100 500
Neon Highline - 4 Door 11,355 500
Neon - 2 Door 10,900 500
Neon Highline - 2 Door 11,155 500
Stratus 14,840 535
Stratus ES 17,665 535
Avenger 14,930 535 *
Avenger ES 17,310 535 *
Intrepid TO BE ANNOUNCED
Intrepid ES TO BE ANNOUNCED
Viper Coupe TO BE ANNOUNCED
Viper Roadster TO BE ANNOUNCED
Caravan - SWB 17,415 580
Caravan SE - SWB 21,290 580
Caravan LE - SWB 25,030 580
Grand Caravan - LWB 20,125 580
Grand Caravan SE - LWB 22,285 580
Grand Caravan LE - LWB 26,025 580
Grand Caravan ES - LWB 26,605 580
Grand Caravan SE - LWB AWD 25,650 580
Grand Caravan LE - LWB AWD 29,200 580
Grand Caravan ES - LWB AWD 29,720 580
Eagle
Talon 14,505 535 *
Talon ESi 15,275 535 *
Talon TSi 18,460 535 *
Talon TSi AWD 20,715 535 *
* Destination charge in Alaska is $550
Jeep Cherokee
SE 2WD 4Dr 16,480 525
SE 2WD 2Dr 15,440 525
Sport 2WD 4Dr 19,090 525
Sport 2WD 2Dr 18,055 525
Classic 2WD 4Dr 20,480 525
SE 4WD 4Dr 17,990 525
SE 4WD 2Dr 16,955 525
Sport 4WD 4Dr 20,600 525
Sport 4WD 2Dr 19,565 525
Classic 4WD 4Dr 21,995 525
RHD 2WD 4Dr 20,500 525
RHD 4WD 4Dr 22,010 525
Jeep Grand Cherokee
Laredo 2WD 25,845 525
TSi 2WD 27,995 525
Limited 2WD 31,360 525
Laredo 4WD 27,815 525
TSI 4WD 29,965 525
Limited 4 WD 33,790 525
5.9L Limited 38,175 525
Jeep Wrangler
Wrangler SE 14,090 525
Wrangler Sport 17,505 525
Wrangler Sahara 19,615 525
Dodge Dakota 2-Wheel Drive
Base 112" 12,975 510
Base 124" 13,435 510
Base Club Cab 131" 16,170 510
Dodge Dakota 4-Wheel Drive
Base 112" 16,955 510
Base Club Cab 131" 19,755 510
Dodge Durango
Durango 4x4 TO BE ANNOUNCED
Dodge Ram Van/Wagon
B1500 Cargo 109" TO BE ANNOUNCED
B1500 Cargo 127" TO BE ANNOUNCED
B1500 Cargo Maxi TO BE ANNOUNCED
B1500 Conversion 109" TO BE ANNOUNCED
B1500 Conversion 127" TO BE ANNOUNCED
B2500 Cargo 127" TO BE ANNOUNCED
B2500 Conversion 127" TO BE ANNOUNCED
B2500 Cargo Maxi TO BE ANNOUNCED
B3500 Cargo 127" TO BE ANNOUNCED
B3500 Cargo Maxi TO BE ANNOUNCED
B3500 Conversion 127" TO BE ANNOUNCED
B3500 Conversion Maxi TO BE ANNOUNCED
B1500 Wagon 109" TO BE ANNOUNCED
B2500 Wagon 127" TO BE ANNOUNCED
B3500 Wagon Maxi TO BE ANNOUNCED
Dodge Ram Pickup Regular Cab 2-Wheel Drive
1500 WS SWB 119" 14,485 640
1500 WS LWB 135" 14,755 640
1500 SWB 119" 16,260 640
1500 LWB 135" 16,545 640
2500 HD 135" 19,510 640
3500 135" 20,800 640
Dodge Ram Pickup Regular Cab 4-Wheel Drive
1500 SWB 119" 19,815 640
1500 LWB 135" 20,155 640
2500 HD 135" 22,925 640
3500 135" 23,810 640
Dodge Ram Pickup Chassis Cab 2-Wheel Drive
2500 HD 135" 18,790 640
3500 139" 19,980 640
3500 163" 20,135 640
Dodge Ram Pickup Chassis Cab 4-Wheel Drive
2500 HD 135" 21,345 640
3500 139" 22,660 640
3500 163" 22,795 640
Dodge Ram Pickup Club Cab 2-Wheel Drive
1500 SWB 139" 18,975 640
1500 LWB 155" 19,255 640
2500 SWB 139" 21,290 640
2500 HD LWB 155" 21,480 640
Dodge Ram Pickup Club Cab 4-Wheel Drive
1500 SWB 139" 22,205 640
1500 LWB 155" 22,535 640
2500 SWB 139" 24,535 640
2500 HD LWB 155" 24,725 640
Dodge Ram Pickup Quad Cab 2-Wheel Drive
1500 SWB 139" 19,725 640
1500 LWB 155" 20,005 640
2500 SWB 139" 22,040 640
2500 HD LWB 155" 22,230 640
3500 LWB 155" 23,935 640
Dodge Ram Pickup Quad Cab 4-Wheel Drive
1500 SWB 139" 22,955 640
1500 LWB 155" 23,285 640
2500 SWB 139" 25,285 640
2500 HD LWB 155" 25,475 640
3500 LWB 155" 26,410 640
SOURCE Chrysler Corporation
