General Motors Child Safety Campaign, Precious Cargo, Reaches 1.2 Million in Three Months
19 August 1997
General Motors Child Safety Campaign, Precious Cargo, Reaches 1.2 Million in Three Months
DETROIT, Aug. 19 -- More than one million American and
Canadian consumers and retailers have requested free copies of GM's newest
child safety educational material since it was introduced three months ago.
An easy to use informational booklet titled, "Precious Cargo: Protecting
the Children Who Ride With You," provides essential tips and facts about child
passenger safety including the proper use and installation of child passenger
restraints. A videotape also is available.
Outreach programs with the American Academy of Family Physicians and La
Leche League International, as well as state, local and grassroots
organizations, have made the materials available to a wide range of parents
and caregivers.
The National Safety Council's 75 affiliates and chapters are distributing
Precious Cargo to those who request child passenger safety information.
According to National Safety Council executive director of public affairs,
Charles Hurley, "Precious Cargo contains the essential information parents and
others need to protect children from the leading risk they face -- riding
unrestrained in a car crash. GM's program should help prevent these senseless
tragedies."
In addition to medical organizations and government agencies, retailers
who sell child passenger restraint systems also are making education a top
priority by incorporating Precious Cargo materials into employee training
programs.
Sears Roebuck and Co. ordered 45,000 copies of the booklet for use by
sales associates in "The Kids Store" departments at Sears nationwide.
"The Precious Cargo booklets enable our sales associates to better help
customers understand issues about safety when they purchase car seats," said
Kathleen Holubek, business training manager for Sears children's department.
"The phenomenal response to out Precious Cargo program is testimony to the
interest of families, agencies and retailers on the whole child passenger
safety issue," said Bob Lange, GM's director of safety engineering.
"General Motors cares about keeping all children safe. We're parents,
too. Our goal is to help prevent some of the 270,000 unintentional child
passenger injuries each year," Lange added.
Free copies of these materials are available to consumers and retailers in
the United States and Canada by calling 1-800-247-9168. English, Spanish and
French Canadian versions are all available upon request.
GM's U.S. and Canadian dealerships -- Chevrolet, Pontiac, Oldsmobile,
Buick, Cadillac, GMC and Saturn -- also have Precious Cargo materials
available as well as the more than 200 National SAFE KIDS Campaign coalitions.
To date, more than 1.2 million English-language booklets have been
provided to those requesting them, as well as more than
60,000 Spanish-language booklets and 60,000 videotapes.
SOURCE General Motors
