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BMW Reports August Sales

4 September 1997

BMW Reports August Sales; Eight Month Total Highest in Company's History

    WOODCLIFF LAKE, N.J., Sept. 3 -- BMW of North America, Inc.
reported August retail sales of 10,345 automobiles and year-to-date sales of
83,515.  BMW sales in the U.S. are 18 percent higher than the same period a
year ago, when BMW reported year-to-date sales of 70,819, representing the
best eight-month total in the company's history.
    Sales of the popular BMW 5 Series models continue to be strong, up
38% this month compared to August of 1996.
    BMW of North America, Inc. and Land Rover North America, Inc. are members
of the BMW Group.  Consolidated U.S. August sales for the two companies were
12,704 units (BMW: 10,345; Land Rover: 2,359), a 4 percent increase over last
year.  Consolidated year-to-date sales were 99,597 vehicles (BMW: 83,515; Land
Rover: 16,082), a 17 percent increase over last year.

                         Sales Report for August 1997
                                      1997         1996

    August                           10345        10031
    Year-to-Date                     83515        70819

                         August    Year-to-Date    August    Year-to-Date
                          1997         1997         1996         1996

    318ti                 445          3228         736
    318is                 117          1024         200
    318i 4-door           904          4304           2
    318i 4-door (US)       62           712         442
    318iC                  70          1523         323
    325iC                   0             6           2
    325i 4-door             1            11          23
    328is                 276          3457         495
    328i 4-door          1280         10109        1039
    328i 4-door (US)        2             9          85
    328iC                 981          6489         593
    M3 2-door             284          2659         334
    M3 4-door             309          3467
       3 Series          4731         36998        4274          36920

    Z3 1.9 (US)           465          7015        1800
    Z3 2.8 (US)           439          6405           0
       Z3                 904         13420        1800           8529

    525i                    7            52          13
    525iT                   6            47          13
    528i                 2550         16496        1516
    530i                    0             2           0
    530iT                   0             2           0
    540i                    0             5           1
    540i (E39)            579          4564         730
    M5                      0             0           0
       5 Series          3142         21168        2273          14635
       6 Series                                       0              1

    740i                  425          3224         330
    740iL                 965          7771        1285
    750iL                 109           517          37
       7 Series          1499         11512        1652          10361

    840CiA                 55           344          27
    850CiA                 13            72           5
    850CSi                  1             1           0
       8 Series            69           417          32            373

    August                            10345       10031
    Year-to-Date                      83515       70819

SOURCE  BMW of North America