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Lexus Vehicles Named Total Value Leaders in Their Segments

10 September 1997

Lexus Vehicles Named Total Value Leaders in Their Segments

    TORRANCE, Calif., Sept. 10 -- Lexus today was named a total
value leader in the luxury and near-luxury car segments by the research firm
Strategic Vision in their 1997 Total Value Index(TM).  Four Lexus vehicles,
the ES 300 sedan, LS 400 prestige luxury sedan and SC 400 and 300 Sport Coupes
all finished at the top of the survey in their respective segments.
    Survey results measure owner satisfaction based on the value of their
vehicle purchase.  Categories in the survey include product quality,
dealership experience, cost of ownership, durability, expected resale value
and price.  The hot-selling ES 300 was among the winners in the Near Luxury
Car segment of the study while the LS 400 prestige luxury sedan and SC 400 and
300 Sport Coupes received top accolades in the Luxury Car segment.
    In addition to today's announcement, the ES 300 was also named a winner in
the Near Luxury Car segment of Strategic Vision's Dealer Total Quality
Index(TM) announced this past May.  This latest recognition from Strategic
Vision makes a total of 14 major quality, value and customer satisfaction
awards for which Lexus has been recognized this year.

SOURCE  Lexus