---

Multilingual, Global Automotive Publication Launched by Automotive Intelligence Group

16 September 1997

Multilingual, Global Automotive Publication Launched by Automotive Intelligence Group

            eMOTION! Magazine Gears for Fourth Quarter Publication

    DETROIT, Sept. 16 -- The reporting methodology for covering
the world's largest industry is about to change, according to the Automotive
Intelligence Group.
    Towards the end of this year, a new medium for addressing the global
"culture of the automobile" will be initially released as a bimonthly insert
via major newspapers throughout the U.S. in the top 25 metro markets.
    eMOTION! magazine -- its name a play on the adjectives describing movement
and human response to appealing vehicular form -- is designed to cut across
ethnic, cultural and marketing boundaries.  "As its slogan 'Celebrating the
culture of the automobile' implies, eMOTION! recognizes that this culture is
multi-cultural, multi-lingual and global in impact," says publisher Myron D.
Stokes, a veteran automotive journalist and an award winning former Newsweek
correspondent.  "We will go farther in addressing what we call 'the new
globality' than virtually any other medium, in that we appeal to both
professional and layman and discuss various aspects of the industry from
marketing to motorsports.
    "This is especially important as the automotive world reshapes itself in
preparation for the marketplace of the 21st Century; a world where the truly
global company must create a commonality of international marketing strategies
that recognize the reality of 'borderless' markets."
    One look at eMOTION! and a departure from the typical layout is
immediately discernible.  "I tried to create a design that was sophisticated,
clean and would be appealing to any culture," says Art Director Mary Grams, an
award-winning graphic designer.
    Initial circulation of eMOTION! will be 3.5 million with 1 million in
Spanish and carried in major newspapers such as the Chicago Tribune and La
Prensa with a readership demographic of 35-55 age group; $75K+ household
income.  Newspaper selection and insertion is being handled by Valassis
Communications, Inc. , a top-rated Livonia, Michigan-based media
placement entity.  "We see this as an exciting opportunity to present the auto
industry in an entirely new media," says Valassis Vice-President Peter Simons.
    After the fourth issue, multi-language international distribution begins
with insertion into national newspapers currently being evaluated such as the
Mainichi Shimbun and Le Monde, for a total global circulation of 23.5 million.
    "The upshot of all this is that eMOTION! magazine is formatted to be
extremely flexible in its ability to cover the auto industry in its totality
along with its industrial associates; inclusive of aerospace and music,"
explained Stokes.  "We believe it now necessary for media to have a 'satellite
view' of this domain in that it sees no borders between countries.  In short,
we are a communications vehicle whose time has come."
    In keeping with its theme "the new globality," the Automotive Intelligence
Group is distributing this announcement to general and automotive media in 44
countries, and translated into 10 languages.
    For more details by fax, call PR Newswire at 800-753-0352, extension 902,
or 201-309-0179, extension 902.

SOURCE  Automotive Intelligence Group

 Photo http: //http://www.newscom.com/cgi-bin/pub/pd/pdz?f=PRN/prnphotos&grid=2 or NewsCom,
305-448-8411