NASCAR Winston Cup Series Hanes 500 Preview: #27, Kenny Irwin
26 September 1997Tonka(R) Continues Its Day at the Races with Driver Kenny Irwin and Car #27 in the Hanes 500
MARTINSVILLE, Va., Sept. 26 -- Following his top ten finish in his 1997 Winston Cup Series debut, Kenny Irwin will make his second appearance in the Hasbro and Action Performance-sponsored Car #27 featuring the Tonka paint scheme. Hasbro, (Amex: HAS) a worldwide leader in children's entertainment, along with Action Performance Companies , is sponsoring Irwin's Car #27 on the Robert Yates Racing Team for five 1997 Winston Cup Series races. Hasbro, in its first-time, auto facing sponsorship, is the primary sponsor for four races and primary associate on one additional race. Action Performance is the primary sponsor for one of the races. Four different paint schemes will be featured in Irwin's five-race schedule, including: Tonka, in the Exide NASCAR Select Batteries 400, Richmond, Va., September 6 and the Hanes 500, Martinsville, Va., September 28; Nerf(R), in the AC Delco 400, Rockingham, N.C., October 26; Action Performance, in the Dura-Lube 500, Phoenix, Ariz., November 2; and G.I. Joe(R), in the NAPA 500, Atlanta, Ga., November 16. Hasbro's Winner's Circle(TM) brand logo will be featured on all of the Irwin #27 cars. Winner's Circle by Hasbro In October of 1996, Hasbro and Action Performance announced they had signed contracts with a number of top race drivers, teams, and sponsors to license the Winner's Circle line. The line features authentically styled replicas of the cars driven by auto racing's top drivers, including 1/24th and 1/64th scale, radio-controlled vehicles, SSP(TM) "rip-stick" toy vehicles, as well as Starting Lineup brand and other 12-inch collectible figure replicas of the drivers themselves. Winner's Circle is developed jointly by Hasbro and Action Performance, with Hasbro manufacturing and marketing the products to the mass market. Action Performance Companies is the country's leader in the design, marketing and distribution of license motorsports collectible and consumer merchandise. Its products include motorsports-related attire, souvenirs and other memorabilia and die-cast scale replicas of motorsports cars. The company markets its products directly through the 100,000-member Racing Collectibles Club of America (RCCA), trackside events and through a select retail network of more than 5,000 specialty dealers. For additional information about Hasbro, visit the company's website at http://www.hasbro.com . Hasbro is a worldwide leader in the design, manufacture and marketing of toys, games, interactive software, puzzles and infant care products. Both internationally and in the U.S., its Playskool(R), Kenner(R), Tonka(R), Milton Bradley(R), Parker Brothers(R) and Hasbro Interactive(R) products provide children and families with the highest quality and most recognizable toys and games in the world. SOURCE Hasbro, Inc.