---

NASCAR Winston Cup Series Hanes 500 Preview: #27, Kenny Irwin

26 September 1997

Tonka(R) Continues Its Day at the Races with Driver Kenny Irwin and Car #27 in the Hanes 500

    MARTINSVILLE, Va., Sept. 26 -- Following his top ten finish
in his 1997 Winston Cup Series debut, Kenny Irwin will make his second
appearance in the Hasbro and Action Performance-sponsored Car #27 featuring
the Tonka paint scheme.
    Hasbro, (Amex: HAS) a worldwide leader in children's entertainment, along
with Action Performance Companies , is sponsoring Irwin's
Car #27 on the Robert Yates Racing Team for five 1997 Winston Cup Series
races.  Hasbro, in its first-time, auto facing sponsorship, is the primary
sponsor for four races and primary associate on one additional race.  Action
Performance is the primary sponsor for one of the races.
    Four different paint schemes will be featured in Irwin's five-race
schedule, including:  Tonka, in the Exide NASCAR Select Batteries 400,
Richmond, Va., September 6 and the Hanes 500, Martinsville, Va., September 28;
Nerf(R), in the AC Delco 400, Rockingham, N.C., October 26; Action
Performance, in the Dura-Lube 500, Phoenix, Ariz., November 2; and G.I.
Joe(R), in the NAPA 500, Atlanta, Ga., November 16.  Hasbro's Winner's
Circle(TM) brand logo will be featured on all of the Irwin #27 cars.

    Winner's Circle by Hasbro
    In October of 1996, Hasbro and Action Performance announced they had
signed contracts with a number of top race drivers, teams, and sponsors to
license the Winner's Circle line.  The line features authentically styled
replicas of the cars driven by auto racing's top drivers, including 1/24th and
1/64th scale, radio-controlled vehicles, SSP(TM) "rip-stick" toy vehicles, as
well as Starting Lineup brand and other 12-inch collectible figure replicas of
the drivers themselves.  Winner's Circle is developed jointly by Hasbro and
Action Performance, with Hasbro manufacturing and marketing the products to
the mass market.
    Action Performance Companies is the country's leader in the design,
marketing and distribution of license motorsports collectible and consumer
merchandise.  Its products include motorsports-related attire, souvenirs and
other memorabilia and die-cast scale replicas of motorsports cars.  The
company markets its products directly through the 100,000-member Racing
Collectibles Club of America (RCCA), trackside events and through a select
retail network of more than 5,000 specialty dealers.
    For additional information about Hasbro, visit the company's website at
 http://www.hasbro.com .
    Hasbro is a worldwide leader in the design, manufacture and marketing of
toys, games, interactive software, puzzles and infant care products.  Both
internationally and in the U.S., its Playskool(R), Kenner(R), Tonka(R), Milton
Bradley(R), Parker Brothers(R) and Hasbro Interactive(R) products provide
children and families with the highest quality and most recognizable toys and
games in the world.

SOURCE  Hasbro, Inc.