Oldsmobile's Alliance with Apple, Xerox and Splash Produces 'Intrigue Virtual Mystery Tour'

2 October 1997
Oldsmobile's Alliance with Apple, Xerox and Splash Produces 'Intrigue Virtual Mystery Tour'

    SAN FRANCISCO, Oct. 2 -- Combining extensive use of the
Internet with the latest digital color printing technology, Oldsmobile has
changed the way it is marketing their products to customers.  What better way
to increase the public awareness of that fact than at the 1997 Seybold
Conference in San Francisco, CA!  The conference, which initially began with a
desktop publishing focus, has expanded to include not only computer publishing
applications, but systems and software applications as well.
    "With over seven billion dollars being spent last year alone on car and
truck advertisements, we needed a technology solution to break through the
clutter," said Ken Stewart, brand manager for Intrigue.  "Apple, Xerox and
Splash were great partners to help bring a high-reach, high-impact exhibit to
our targeted customers."
    From this relationship has come the "Intrigue Virtual Mystery Tour."  The
tour is designed to educate and inform targeted prospective buyers.  Over the
next year, the tour will cover 110 cities.  The 18-wheeler used for the tour
will contain the new Intrigue as well as video and cyber stations.
    Once a customer arrives at a dealer, they will participate in several
interactive programs.  Each customer will be invited to assume the role of an
"International Virtual Spy" on a specially designed interactive simulation.
They will create a customized web page and upon completion of the tour will be
presented with documents that represent their web page.
    Customers will also receive personalized information about an Intrigue,
including their exact color preferences and other equipment and
specifications.
    Stewart alluded to the importance of Oldsmobile being a part of the
Seybold conference and being involved in a ground breaking marketing approach
such as the Intrigue Virtual Mystery Tour.  "With leading edge users and
vendors of sophisticated professional publishing on hand, it was even more
pertinent for Oldsmobile to be involved," he said.  "This was an ideal
opportunity for Oldsmobile, as the target Intrigue buyers are savvy consumers
who require more information than ever to locate their optimal car or truck.
The Intrigue Virtual Mystery Tour will give them that opportunity, and in a
way never done before."
    "With over 35,000 in attendance, and over 350 exhibitors, Oldsmobile was
given the chance to show just how consumer focused we have become," proclaimed
Stewart.  "The conference is only the beginning however, as this tour will
visit over 110 cities in the next year as we further build the Intrigue around
Intrigue."
     Please refer to http://www.Intriguecar.com for more information on the all-new
Intrigue.

SOURCE  Oldsmobile Division