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BellSouth Mobility Features NASCAR Busch Entry on Pre-Paid Card

30 October 1997

BellSouth Mobility Features NASCAR Busch Entry on Pre-Paid Card

    ATLANTA, Oct. 30 -- BellSouth Mobility (BMI) Prepaid Cellular
customers, NASCAR fans and prepaid card collectors now have a new reason to
visit BellSouth's retail stores.  November 1 will mark the debut of a limited
edition $30 Prepaid card with an image of the BellSouth NASCAR Busch Series
entry on the front.
    "We are delighted to offer the $30 card featuring our Busch car driven by
Joe Nemechek," said Odie Donald, president of BellSouth Mobility.  "Having the
opportunity to satisfy our pre-paid consumers' needs, as well as feature our
sponsorship of number 87 and in the process satisfy the NASCAR and card
collector's needs keeps us on the right track."
    BellSouth's Prepaid Cellular Service is aimed at customers who are budget
conscious, who wish to control usage by their employees or perhaps their
college student, and for those who wish to give a unique gift to family
members, friends or business associates.
    According to BMI Marketing Manager Nicole Lipson, the cards will not be
reprinted and are only available until the current inventory is sold.  The
racing image is available in the $30 card only.  "Our Prepaid service targets
those who want the safety and convenience of wireless service, but who are the
more moderate users," Lipson said.
    "Of course, we know the functional benefits of the prepaid cards to our
customers," Lipson said.  "The popularity of all things related to NASCAR and
the fact that this is a one-time printing will also make this card immensely
popular with the fans and certainly an item card collectors will want to
have," Lipson added.
    BMI's Prepaid service does not require a contract, credit checks or
deposits.  There are no monthly bills since the airtime is paid in advance by
cash or credit card.  BMI retail store locations may be found in the BellSouth
Yellow Pages under Cellular or on the Internet at
    BellSouth Mobility is a subsidiary of BellSouth Cellular Corp. and, with
its partners, provides wireless communications services to nearly 3 million
customers in eight southeastern states.

SOURCE  BellSouth Mobility

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