BellSouth Mobility Features NASCAR Busch Entry on Pre-Paid Card
30 October 1997
BellSouth Mobility Features NASCAR Busch Entry on Pre-Paid CardATLANTA, Oct. 30 -- BellSouth Mobility (BMI) Prepaid Cellular customers, NASCAR fans and prepaid card collectors now have a new reason to visit BellSouth's retail stores. November 1 will mark the debut of a limited edition $30 Prepaid card with an image of the BellSouth NASCAR Busch Series entry on the front. "We are delighted to offer the $30 card featuring our Busch car driven by Joe Nemechek," said Odie Donald, president of BellSouth Mobility. "Having the opportunity to satisfy our pre-paid consumers' needs, as well as feature our sponsorship of number 87 and in the process satisfy the NASCAR and card collector's needs keeps us on the right track." BellSouth's Prepaid Cellular Service is aimed at customers who are budget conscious, who wish to control usage by their employees or perhaps their college student, and for those who wish to give a unique gift to family members, friends or business associates. According to BMI Marketing Manager Nicole Lipson, the cards will not be reprinted and are only available until the current inventory is sold. The racing image is available in the $30 card only. "Our Prepaid service targets those who want the safety and convenience of wireless service, but who are the more moderate users," Lipson said. "Of course, we know the functional benefits of the prepaid cards to our customers," Lipson said. "The popularity of all things related to NASCAR and the fact that this is a one-time printing will also make this card immensely popular with the fans and certainly an item card collectors will want to have," Lipson added. BMI's Prepaid service does not require a contract, credit checks or deposits. There are no monthly bills since the airtime is paid in advance by cash or credit card. BMI retail store locations may be found in the BellSouth Yellow Pages under Cellular or on the Internet at http://www.bellsouthmobility.com. BellSouth Mobility is a subsidiary of BellSouth Cellular Corp. and, with its partners, provides wireless communications services to nearly 3 million customers in eight southeastern states. SOURCE BellSouth Mobility Photo http://www.newscom.com/cgi-bin/pub/pd/pdz?f=PRN/prnphotos&grid=2 or NewsCom, 305-448-8411