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Mitsubishi Motors Sponsors 1997 Newsweek Tech Tour

31 October 1997

Mitsubishi Motors Sponsors 1997 Newsweek Tech Tour

       10-City Tour Offers Consumers a Chance to Win '98 Montero Sport

    CYPRESS, Calif., Oct. 31 -- As one of six primary sponsors of
this year's Newsweek Technology Tour, Mitsubishi Motor Sales of America, Inc.
(MMSA) has joined the interactive exhibit for a 10-city tour that exposes
consumers to new technology in computers, printers, home entertainment
centers, satellite television and cellular phones within a specialized, user-
friendly environment.  Along with all the interactive attractions, consumers
will also have the opportunity to enter to win a 1998 Montero Sport LS 4WD
mid-size sport utility.
    According to Jim Jones, MMSA manager, sales promotion and marketing
support, this is the third consecutive year MMSA has sponsored the Newsweek
Tour.  "We're proud to align ourselves with products and organizations that
are on the cutting edge," said Jones.  "Mitsubishi Motors has always been a
proponent of advanced technology that benefits the consumers that use our
products."
    Mitsubishi Motors will display the Montero Sport, Eclipse Spyder
convertible and Galant mid-size sedan at each tour site.  The Mitsubishi
Motors kiosk will be one of six exhibits displayed alongside a central
information center.  Additional tour sponsors include Hewlett-Packard,
Qualcomm, Toshiba Consumer Products, Toshiba Computer Systems and U.S.
Satellite Broadcasting.
    The 1997 Newsweek Technology Tour is traveling to 10 cities including
Atlanta, Boston, New York, Washington D.C., St. Louis, Chicago, Dallas,
Denver, San Francisco and Los Angeles.  This week's tour will be held
Nov. 1-3, 1997 in Serramonte Center (Daly City) located at #3 Serramonte
Center, Daly City, Calif.
    For more information on the 1997 Newsweek Technology Tour, please contact
Bill Ganon at 310-586-2211.  To locate a Mitsubishi Motors dealership in your
area, please call 1-800-556-4878.
    Mitsubishi Motor Sales of America, Inc. was established in 1982 by
Mitsubishi Motors Corporation, Tokyo, and markets a full line of vehicles,
including coupes, convertibles, sedans and sport utility vehicles.

SOURCE  Mitsubishi Motor Sales of America