Land Rover Reports October Sales
3 November 1997
Land Rover Reports October Sales
LANHAM, Md., Nov. 3 -- Land Rover North America, Inc. today
reported October retail sales of 1,415 units. This compares to the 1,877
units sold in: October 1996.
Charles R. Hughes, president, LRNA, said, "1997 has been a good year for
us. October sales figures reflect a situation where product was in short
supply. We are all looking forward to a strong flow of 1998 vehicles."
SALES SUMMARY
OCTOBER '97 OCTOBER '96 Y-T-D '97 Y-T-D '96
1,415 (-24.6%) 1,877 19,660 (+5.7%) 18,600
Range Rover 440(a) 518(b) 4,952 5,399
Defender 90 352 1 2,206 423
Discovery 623 1,358 12,502 12,778
(a) includes 4.6 HSE and 4.0 SE
(b) includes 4.6 HSE, 4.0 SE and '95 Classic
Continuing to be an innovator in the automotive arena, the company
recently premiered "Land Rover Journal," a unique blend of traditional product
brochure and Land Rover lifestyle magazine. The first issue features such
diverse subjects as elephants, fly-fishing in Patagonia and the Land Rover
Driving School at the Equinox resort in Vermont. The Journal will be
published twice a year and available through LRNA's 110 retail sales outlets,
including the 56 Land Rover Centres. It will also be delivered to all current
Land Rover owners.
An updated, 1998 model year edition of LRNA's widely praised 132-page
"Authoritative Guide to Compact Sport-Utility Vehicles" will soon be available
through the company's web site at http://www.LandRover.com. or by calling
1-800 FINE 4WD. In addition, the impartial reference booklet will be
available through Land Rover retailers, and excerpts from the Guide are posted
at the web site.
Land Rover North America, Inc. is a member of the Rover Group of
Companies, importing vehicles manufactured by Land Rover, Solihull, England.
The Rover Group is a wholly owned subsidiary of BMW AG.
SOURCE Land Rover North America, Inc.
